Tag: clean tech marketing
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on Wednesday March 8, 2023
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
Time is of the essence in the fight against climate change. Fortunately, there is no shortage of companies with innovative climate and circular solutions, accelerating the transition away from fossil fuels 
At Orange Bird, our goal is to help these companies achieve significant commercial success, therefore amplifying their environmental impact.
However, such solutions often have more barriers to market entry and prosperity than conventional products or services.
We were grateful to be able to write for Sustainable Brands, sharing recommendations and specific tips on how companies can cross the chasm and win the mainstream market. E.g. how to target and win Heads of Procurement and Heads of Innovation in cleantech marketing campaigns and how to do it cost-effectively. Read our article and let us know if you need help in implementing the recommendations 
on Monday August 30, 2021
Climate Action & Sustainability Marketing Success: H1 2021
Orange Bird flies high and fast, and so does time. While keeping a forward-looking mindset, we see value in retrospection.
on Sunday June 9, 2019
Highlights of Cleantech Forum Europe 2019
Brief summary of this article:
The Setting
Stockholm has become the host for Cleantech Forum Europe for the second time and we definitely know why: from the moment of landing in the city’s airport you feel both the culture of innovation and the focus on climate change mitigation: you are reminded about it literally at every step of the Arlanda airport.
on Monday January 21, 2019
Challenges and Solutions for Cleantech and Positive Impact Companies
At Orange Bird, we want to pave the way for CleanTech solutions and the companies which enable the transition to carbon-free economy. This way we hope to contribute to preserving the planet as the habitat for Homo Sapiens and other species. We realise that such companies face many difficulties just like any other business, however, they also meet their own unique challenges. In this blog post, we will explore the most common challenges and possible solutions.