Tag: clean tech marketing

on Monday August 30, 2021

A Bird’s Eye View: Orange Bird’s Top Insights and Achievements for Climate Action and Sustainable Marketing in Early 2021

Orange Bird flies high and fast, and so does time. While keeping a forward-looking mindset, we see value in retrospection.

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on Sunday June 9, 2019

Highlights of Cleantech Forum Europe 2019

Brief summary of this article:

The Setting

Stockholm has become the host for Cleantech Forum Europe for the second time and we definitely know why: from the moment of landing in the city’s airport you feel both the culture of innovation and the focus on climate change mitigation: you are reminded about it literally at every step of the Arlanda airport.

The city itself is built on 14 islands. As a result, the city is uniquely beautiful. However, the beauty of this Northern Venice is so tender and fragile in spring that you cannot help but want to preserve it. Such a worthwhile business case for innovating with clean technologies in view of the imminent climate crisis!

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on Monday January 21, 2019

Challenges and Solutions for Cleantech and Positive Impact Companies

At Orange Bird, we want to pave the way for CleanTech solutions and the companies which enable the transition to carbon-free economy. This way we hope to contribute to preserving the planet as the habitat for Homo Sapiens and other species. We realise that such companies face many difficulties just like any other business, however, they also meet their own unique challenges. In this blog post, we will explore the most common challenges and possible solutions.

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on Saturday December 29, 2018

The Need for New Marketing

As a marketer I live in a new era when I feel the obligation not just to work so that we prove that marketing is moral but to stimulate consumers to consume less and to consume wisely.

By “marketing is moral” I mean the understanding of marketing as it was conceived by Philip Kotler and the like, i.e. the process of researching a market, defining its needs and organizing production processes to satisfy those needs at a profit. Versus a stereotyped understanding of marketing and advertising as ways to cheat people into buying what they might not really need.

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