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Maximize Your Reach With A Leading
Environmental Advertising Agency

Working with cleantech, climate tech and circular brands since 2018, Orange Bird helps companies develop winning advertising strategies and identify the right mix of advertising channels and platforms to maximize your reach, generate high-quality leads and inspire your audience.

By leveraging our expertise as an environmental advertising agency, we use audience segmentation, comprehensive data analysis, targeted remarketing and intelligent optimization, to ensure your thoughtful and creative message reaches, resonates with and empowers the intended audience. Together, we scale the impact of your climate solution!

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Discover the Right Mix of Channels

There’s a variety of channels and platforms to advertise your brand, products and services but which ones are right for you? Our environmental advertising specialists will work with you to determine which channels can deliver the best performance and value, including:

01/
Paid Search

Search engine marketing (SEM), PPC ads…whatever you call it, we make it work! Paid Search ad campaigns can deliver impressive results regardless of budget. Putting you center stage on the biggest search engines in the world, our environmental advertising agency offers tailor made campaigns across:

Ecosia

Showcase your brand on Ecosia’s sustainable search engine via the Microsoft Advertising network

Google

Advertise on the world’s biggest search engine and drive targeted traffic straight to your site

Bing

1.2 billion unique monthly users with PPC advertising on Bing

02/
Paid Social

With more than 4.5 billion users, paid social media ads are a fantastic way to reach and engage B2B and B2C audiences across:

LinkedIn

Engage up to 900 million industry decision-makers across the globe with LinkedIn advertising campaigns

Instagram

Increase brand visibility, explore social selling opportunities and reach more than 1.35 million unique monthly users with Instagram advertising

Facebook

Promote your brand on the world’s most popular social media platform and capitalize on targeting opportunities for sustainable B2B and B2C companies

X

Stay relevant and generate engagement with campaigns to boost awareness, consideration and conversions

TikTok

Inspire a younger audience and send your brand viral with TikTok video ads

Reddit

Use promoted posts, trending tiles and spotlight videos to reach Reddit’s 50 million+ unique daily users

Ad Design Examples

Eye-catching design and strong branding, combined with persuasive copy, are key to a successful advertising campaign. Take a look at some of our recent ads now:

Climeon CanvasLogic
Climeon Climeon 2 Canary CanvasLogic CanvasLogic 2
Avid
Avid 2 Canary 2 Avid 3 SurfCleaner
03/
Discovery Ads

Discovery ad campaigns give you the opportunity to reach your audience with engaging visual campaigns across:

  • YouTube
  • Google Discover
  • Gmail Promotions and Social
04/
Display Advertising

Increase brand awareness, educate your audience and generate website traffic with strategically placed display ads across:

  • Google Display Network (YouTube, Google Finance, Gmail + millions of network sites and apps)
  • Sector-specific sites tailored to decision-makers within your target audience(s)
05/
Industry Directories

Want to connect with motivated users who are actively looking for and comparing new solutions, products and services? Our advertising services extend to leading industry directories, including:

  • Gartner Digital Markets: Capterra, SoftwareAdvice, GetApp
  • G2

Not sure where to launch your next
campaign? Talk to our in-house
advertising experts now!

Contact us

Inspiring Advertising Campaigns

We’re with you every step of the way. From devising a winning strategy to executing successful campaigns and undertaking data-driven optimisation to enhance results, Orange Bird’s experienced environmental advertising team provide a range of services, including:

Strategy Development

We turn your business objectives into distinct advertising targets and KPIs to deliver an actionable and practical strategy that aligns with your company’s goals. From paid search and paid social ads to display programmatic advertising and even print media, we’ll identify the most effective channels to reach and engage your target audience(s).

Audience Segmentation

Targeted advertising delivers optimal results, which is why we carefully segment your audience to reflect their needs, wants and pain points. In doing so, we’re able to craft and implement advertising campaigns that resonate with your targets and motivate them to act.

Creative Design

Incorporating your brand assets, our in-house graphic design team and native-speaking copywriters create eye-catching visuals and attention-grabbing copy that inspires users. Want to see what an environmental advertising agency can do for your brand? View examples of our recent advertising campaigns now.

Campaign Management
and Optimization

Launching, managing and scaling campaigns is second nature to our paid media specialists. With real-time, intelligent optimization, we capitalize on your success to enhance results and maximize your ROI.

Monitoring, Analytics
and Reporting

As an environmental advertising agency, we understand the importance of inputs, outputs and performance. With in-depth analytics and key metrics, we provide comprehensive reporting for every campaign we launch.


Ad Campaign Examples

LinkedIn Advertising Campaign for Clean Energy Company, Climeon

Conversion rate
25.41%
Industry benchmark
5-15%
Click-through rate (CTR)
0.5%
Industry benchmark
0.2-0.4%
Cost-per-click (CPC)
€4.5
Average
€5.65
Cost-per-conversion
€17.70
Industry benchmark
€13.24 – €309.01
Climeon slide 1
Climeon slide 2
Climeon slide 3

Instagram and Facebook Advertising Campaign for Retail Carbon Finance Startup, AVID

Engaging a B2C audience, Orange Bird launched, tested and optimized AVID’s advertising across the Meta platform (Instagram and Facebook) to deliver impressive results:

Click-through rate
2.54%
Benchmark average
0.22 – 0.88%
Cost-per-click:
$2.02 USD
Benchmark average
$3.35
Conversion rate:
27.78%
Benchmark average
9.21%
Cost-per-Lead
$7.27
Benchmark B2B average
$23.77
avid 1
avid 2
avid 3

LinkedIn Advertising Campaign for Cleantech Company, SurfCleaner

Conversion rate
10.14%
Industry benchmark
5-15%
Click-through rate
0.64%
Average
0.2-0.4%
Cost-per-click (CPC)
€1.57
Industry benchmark
€5.65
Cost-per-conversion
€43
Industry benchmark
€13.24 – €309.01
SurfCleaner 1
SurfCleaner 2
SurfCleaner 3

LinkedIn Advertising Campaign for Retail Carbon Finance Startup, AVID

Orange Bird undertook a systematic and strategic approach to optimizing AVID’s B2C LinkedIn Ads performance. Over a four month period, we created and tested 25 ad creatives and campaign parameters to achieve the lowest cost per qualified lead.

When comparing the last 30-days of the campaign to the first 30-days of the campaign, we can see substantial improvements in performance:

+791.6%
CTR
-53.4%
CPC
+26.9%
Leads
-70%
Cost per Lead

Over the last 30-days, the optimized campaign delivered:

Click-through rate (CTR)
0.77%
Average benchmark
0.2% – 0.4%
Cost-per-click (CPC)
€2.15
Average benchmark
€5.65
Lead form completion rate
18.33%
Average benchmark
10%
Cost-per-lead
€23.98
Average benchmark
€13.24 – €309.01
Engagement rate
1.76%
Average benchmark
0.5%
avid 1
avid 2
avid 3

LinkedIn Advertising Campaign for Circular Company, Grown.bio

Click-through rate (CTR)
1.24%
Industry benchmark
0.44% – 0.66%
Cost-per-click (CPC)
€3.78
Average
€5.65
Cost-per-conversion
€32.85
Industry benchmark
€13.24 – €309.01
Conversion rate
11.85%
Industry benchmark
5-15%
Grown Bio

LinkedIn Video Advertising Campaign for Clean Energy Company, Climeon

Conversion rate
40.43%
Industry benchmark
5-15%
Video view-through rate
37.08%
Industry benchmark
29.5%
Cost-per-lead
€28.70
Industry benchmark
€13.24 – €309.01
Climeon

Why Choose an Environmental Advertising Agency?

At Orange Bird, we’re passionate about sustainability and climate action. By supporting cleantech, climate tech and circular companies, we’re playing our part in protecting the environment and helping to build a sustainable future.

Our experience as an environmental advertising agency ensures we have an in-depth understanding of how sustainable brands operate – and the challenges they face. Find out how our flock can help your company reach new heights with innovative advertising campaigns.

Contact us