Tag: LinkedIn
Orange Bird’s LinkedIn specialists help sustainable brands enhance their organic and paid performance. Attract followers, increase your reach and boost ROI now.
on Tuesday June 10, 2025
B2C Social Media Marketing for Sustainable Brands
4 Powerful Insights
Social media isn’t just about likes and shares: it can be a game-changer for sustainable brands looking to inspire real change. If you’re in the business of making the world greener, your social media strategy needs to do more than just exist. It needs to connect, educate, and engage in a way that resonates with your audience.
We’ve worked with plenty of eco-conscious brands, and we’ve seen what works (and what doesn’t).
Read on for four powerful insights on social media marketing for sustainable brands in the B2C market.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Wednesday January 8, 2025
Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions
For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.
on Monday September 26, 2022
Marketing Learnings & Tips, H1 2022 Edition
We are a bit stunned that 2022 is approaching its final season. For those of us in the Northern hemisphere, summer has long since passed the baton, and autumn is off and running. As we carry the yoke of the harvest season, let’s take a moment to orient ourselves toward the future by reflecting on some of the things that 2022 has taught us so far… about marketing, sustainability, and this gorgeous Blue Ball where we live, love and work.