on Wednesday March 8, 2023

For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change

Time is of the essence in the fight against climate change. Fortunately, there is no shortage of companies with innovative climate and circular solutions, accelerating the transition away from fossil fuels 💚 At Orange Bird, our goal is to help these companies achieve significant commercial success, therefore amplifying their environmental impact.

However, such solutions often have more barriers to market entry and prosperity than conventional products or services.

We were grateful to be able to write for Sustainable Brands, sharing recommendations and specific tips on how companies can cross the chasm and win the mainstream market. E.g. how to target and win Heads of Procurement and Heads of Innovation in cleantech marketing campaigns and how to do it cost-effectively. Read our article and let us know if you need help in implementing the recommendations 👋🏻

on Wednesday January 25, 2023

Sustainability Marketing Successes, 2022 Edition

Cleantech content marketing, eco-friendly branding, marketing agency recognition and more. Here are a few of the sustainability marketing achievements we’re proud of in 2022:


on Tuesday January 3, 2023

Updates on Climate Action and a Decarbonization Primer

It can’t be denied that our planet is suffering from the compounding impact of human-caused ills. Still, the human species is capable of awe-inspiring works of compassion, imagination and creation. Collective action toward a healthier society and planet is taking place in every part of the world, and there are so many ways for each of us to join in this work. In this article, we summarize climate-related news and global sustainability initiatives in 2022. We also share interesting learnings from our marketing projects for carbon offsetting companies.

Our goal is that climate solution companies are better equipped, are more successful, and, as a result, their climate solutions are applied by wider audiences and at a larger scale, replacing polluting alternatives and technologies.


on Tuesday December 6, 2022

Helping companies with climate solutions to be more successful with marketing

Companies offering climate solutions play a crucial role in combating climate change by accelerating the decarbonization of all sectors across the global economy. 


on Monday September 26, 2022

Marketing Learnings & Tips, H1 2022 Edition

We are a bit stunned that 2022 is approaching its final season. For those of us in the Northern hemisphere, summer has long since passed the baton, and autumn is off and running. As we carry the yoke of the harvest season, let’s take a moment to orient ourselves toward the future by reflecting on some of the things that 2022 has taught us so far… about marketing, sustainability, and this gorgeous Blue Ball where we live, love and work.


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