on Friday August 18, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 2
In this part of our series on climate tech events to attend, we’ve rounded up the best events we have found in Europe for the remaining third of 2023.
on Wednesday June 28, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 1
Over the past 2 months, Orange Bird – Sustainability Marketing Agency – visited 3 international climate tech events and we would like to share our impressions for those Chief Marketing Officers and Heads of Marketing in climate tech companies who may be pressed for time, money or labor capacity and need to select the most relevant event(s) for their business situation in the future.
on Wednesday March 8, 2023
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
Time is of the essence in the fight against climate change. Fortunately, there is no shortage of companies with innovative climate and circular solutions, accelerating the transition away from fossil fuels At Orange Bird, our goal is to help these companies achieve significant commercial success, therefore amplifying their environmental impact.
However, such solutions often have more barriers to market entry and prosperity than conventional products or services.
We were grateful to be able to write for Sustainable Brands, sharing recommendations and specific tips on how companies can cross the chasm and win the mainstream market. E.g. how to target and win Heads of Procurement and Heads of Innovation in cleantech marketing campaigns and how to do it cost-effectively. Read our article and let us know if you need help in implementing the recommendations
on Wednesday January 25, 2023
Sustainability Marketing Successes, 2022 Edition
Cleantech content marketing, eco-friendly branding, marketing agency recognition and more. Here are a few of the sustainability marketing achievements we’re proud of in 2022:
on Tuesday January 3, 2023
Updates on Climate Action and a Decarbonization Primer
It can’t be denied that our planet is suffering from the compounding impact of human-caused ills. Still, the human species is capable of awe-inspiring works of compassion, imagination and creation. Collective action toward a healthier society and planet is taking place in every part of the world, and there are so many ways for each of us to join in this work. In this article, we summarize climate-related news and global sustainability initiatives in 2022. We also share interesting learnings from our marketing projects for carbon offsetting companies.
Our goal is that climate solution companies are better equipped, are more successful, and, as a result, their climate solutions are applied by wider audiences and at a larger scale, replacing polluting alternatives and technologies.