Tag: Google Ads
Generated targeted website traffic, maximize conversions and increase leads with Google Ads campaigns from sustainability marketing agency, Orange Bird.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Tuesday January 4, 2022
Sustainability Digital Marketing: Learnings in H2 2021
The digital landscape evolves rapidly, which is why Orange Birds are continually learning! Share in our sustainability marketing discoveries and learn what the ESG revolution means for circular brands, how to utilise Google Analytics 4 to prepare for a ‘cookie-less future’, when to contact leads for maximum conversions and much, much more!
Moreon Monday August 30, 2021
Climate Action & Sustainability Marketing Success: H1 2021
Orange Bird flies high and fast, and so does time. While keeping a forward-looking mindset, we see value in retrospection.
on Thursday March 26, 2020
5 Updates from Google to Increase Digital Ads Performance
Today, we’d like to go over some of the Google Ads and YouTube functionality updates which may be more on the technical side and have gone unnoticed, yet provide important functionality that can help you improve your digital strategies and campaign management.
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