on Tuesday November 12, 2019
Customer Story: Deko Eko is Transforming the Waste Management Industry
The world is moving towards sustainability in different ways. We are all aware of value from renewable energy, wastewater treatment, clean vehicles and waste recycling. But did you know that waste upcycling gives a second life to your waste much faster and with less energy expended?
on Thursday July 4, 2019
Customer Journey Mapping for Volksuniversiteit Amsterdam
Customer Journey Mapping in 4 steps
Once upon a time there was… a young woman from Amsterdam, her name was Anna. Anna is 33 years old, spontaneous, taking steps in her career and very much interested in personal development. This is the story of Anna, who in the end turned out to be Sophie.
Anna represents the large group of female inner-city young adults (25-40) in Amsterdam. A rapidly growing target group, interesting for many companies. Our client Volksuniversiteit Amsterdam offers a wide range of courses and workshops, including language and personal development courses.
on Sunday June 9, 2019
Highlights of Cleantech Forum Europe 2019
Brief summary of this article:
The Setting
Stockholm has become the host for Cleantech Forum Europe for the second time and we definitely know why: from the moment of landing in the city’s airport you feel both the culture of innovation and the focus on climate change mitigation: you are reminded about it literally at every step of the Arlanda airport.
on Sunday March 17, 2019
Google Optimize Enables Quick Launch of Personalized Landing Pages
Swift and timely reaction is half the battle for a digital marketer. However, things change too quickly to foresee what kind of content – titles, texts, links, images, videos, etc. – will be more relevant for users or for a specific segment of users at a certain moment or at a certain location.
For example, we often feel the need to adjust one landing page to different ad groups in a Google Ads campaign – I’ve personally faced that problem numerous times. It happens when most of the content from a landing page reflects the needs of different user segments targeted by the ad groups, yet I’d love to make some minor changes (like change the title and replace some keywords and phrases, add a link) to meet the needs of each segment better. Definitely, one can create multiple pages based on the original landing page, however, this is hardly a viable solution: such pages do not get listed in a sitemap, become outdated and completely forgotten. It takes plenty of time to create, develop, maintain and remove them in time.
Moreon Thursday March 14, 2019
Dare to Have 90% More Leads in Your Pipeline
Before the rise of the software tools which provide visibility into which companies visit your website, sales people and business development managers in B2B companies had rather gloomy and depressing careers: it involved a lot of cold calling.
- Cold for at least these two reasons:
- You had to call “cold” companies, i.e. who in 99% of cases had no idea about your company’s existence and, what is worse, had no need in its services or products
- Speaking with such companies and hearing “No, do not bother me again” in 99% of the calls (which make up most of your working time) psychologically was cold to the point of freezing. Only the strongest would resist depression and would not give up.