Tag: LinkedIn

(Nederlands)

Orange Bird’s LinkedIn specialists help sustainable brands enhance their organic and paid performance. Attract followers, increase your reach and boost ROI now.

digibird on Friday February 7, 2025

For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change

Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.

To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.

advertising, B2B, B2C, cleantech, cleantech marketing, Climate Tech, climate tech marketing, conversion optimisation, Google Ads, greentech, lead generation, LinkedIn, marketing strategy, marketing strategy development, product marketing, sustainable marketing

egret on Wednesday January 8, 2025

Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions

For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.

advertising, advertising in LinkedIn, B2B, B2B marketing, cleantech, cleantech marketing, climate solutions, Climate Tech, climate tech marketing, lead generation, LinkedIn, social media marketing

egret on Monday September 26, 2022

Marketing Learnings & Tips, H1 2022 Edition

We are a bit stunned that 2022 is approaching its final season. For those of us in the Northern hemisphere, summer has long since passed the baton, and autumn is off and running. As we carry the yoke of the harvest season, let’s take a moment to orient ourselves toward the future by reflecting on some of the things that 2022 has taught us so far… about marketing, sustainability, and this gorgeous Blue Ball where we live, love and work.