on Thursday March 14, 2019
Dare to Have 90% More Leads in Your Pipeline
Before the rise of the software tools which provide visibility into which companies visit your website, sales people and business development managers in B2B companies had rather gloomy and depressing careers: it involved a lot of cold calling.
- Cold for at least these two reasons:
- You had to call “cold” companies, i.e. who in 99% of cases had no idea about your company’s existence and, what is worse, had no need in its services or products
- Speaking with such companies and hearing “No, do not bother me again” in 99% of the calls (which make up most of your working time) psychologically was cold to the point of freezing. Only the strongest would resist depression and would not give up.
on Monday February 25, 2019
Conferences Your Potential Investors Will Attend in 2019
Sometimes finding the right investors for your product or service idea doesn’t include cold calling or chasing down leads (although that is a huge part of it). Instead, sometimes finding the right investor means being in the right place at the right time.
This doesn’t mean you should count on the astronomical odds of bumping into one on the metro train either. This means that you need to go where the investors go, especially to conferences that are important to your market. In this case, if you aren’t making your presence known at the conferences, you’re networking wrong.
on Monday February 18, 2019
Understanding Sustainability with a Sustainable Creative Agency
Orange Bird – Agile marketing agency unites people who are concerned about climate change, the acceleration of it by human activity and the consequences it can cause globally. Here we would like to concentrate on the origins and brief history of sustainability, its modern meaning, the resources and the events which can be helpful for those who are willing to make their business sustainable or already have a sustainable business and would like to develop it further.
on Monday January 21, 2019
Challenges and Solutions for Cleantech and Positive Impact Companies
At Orange Bird, we want to pave the way for CleanTech solutions and the companies which enable the transition to carbon-free economy. This way we hope to contribute to preserving the planet as the habitat for Homo Sapiens and other species. We realise that such companies face many difficulties just like any other business, however, they also meet their own unique challenges. In this blog post, we will explore the most common challenges and possible solutions.
on Saturday December 29, 2018
The Need for New Marketing
As a marketer I live in a new era when I feel the obligation not just to work so that we prove that marketing is moral but to stimulate consumers to consume less and to consume wisely.
By “marketing is moral” I mean the understanding of marketing as it was conceived by Philip Kotler and the like, i.e. the process of researching a market, defining its needs and organizing production processes to satisfy those needs at a profit. Versus a stereotyped understanding of marketing and advertising as ways to cheat people into buying what they might not really need.