Tag: climate action
Looking for a sustainability marketing agency? Supercharge your marketing strategy and fly high with full-service agency, Orange Bird. Learn more now.
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Tuesday January 3, 2023
Updates on Climate Action and a Decarbonization Primer
It can’t be denied that our planet is suffering from the compounding impact of human-caused ills. Still, the human species is capable of awe-inspiring works of compassion, imagination and creation. Collective action toward a healthier society and planet is taking place in every part of the world, and there are so many ways for each of us to join in this work. In this article, we summarize climate-related news and global sustainability initiatives in 2022. We also share interesting learnings from our marketing projects for carbon offsetting companies.
Our goal is that climate solution companies are better equipped, are more successful, and, as a result, their climate solutions are applied by wider audiences and at a larger scale, replacing polluting alternatives and technologies.
on Tuesday December 6, 2022
Helping companies with climate solutions to be more successful with marketing
Companies offering climate solutions play a crucial role in combating climate change by accelerating the decarbonization of all sectors across the global economy.Â
on Monday August 30, 2021
Climate Action & Sustainability Marketing Success: H1 2021
Orange Bird flies high and fast, and so does time. While keeping a forward-looking mindset, we see value in retrospection.
on Saturday February 22, 2020
What is the Sustainability Movement?
As a sustainability marketing agency, Orange Bird Agency unites people who are concerned about climate change and serves companies that foster the transition to a carbon-free economy. To find out how we can help you achieve your commercial and environmental goals, drop us a line today.
In another post, we traced the origins of the modern understanding of sustainability, provided some useful resources, and recommended events to make your business more sustainable. In this post, we’d like to focus on the sustainability movement and the people who inspire and lead others to protect the environment. The scope of environmental problems is so huge that sometimes it’s hard to believe that a single person can change anything. Well, we are going to prove that it is possible.
We hope this blogpost will help you understand the importance of the sustainability movement today and get to know its leaders. All of these people inspire us at Orange Bird to continue working towards creating a sustainable future. Who knows, maybe they will inspire you as well!