Tag: circular economy
Find out how Orange Bird empowers circular economy brands to achieve commercial and environmental success with full-service sustainability marketing.
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Tuesday January 3, 2023
Updates on Climate Action and a Decarbonization Primer
It can’t be denied that our planet is suffering from the compounding impact of human-caused ills. Still, the human species is capable of awe-inspiring works of compassion, imagination and creation. Collective action toward a healthier society and planet is taking place in every part of the world, and there are so many ways for each of us to join in this work. In this article, we summarize climate-related news and global sustainability initiatives in 2022. We also share interesting learnings from our marketing projects for carbon offsetting companies.
Our goal is that climate solution companies are better equipped, are more successful, and, as a result, their climate solutions are applied by wider audiences and at a larger scale, replacing polluting alternatives and technologies.
on Tuesday December 6, 2022
Helping companies with climate solutions to be more successful with marketing
Companies offering climate solutions play a crucial role in combating climate change by accelerating the decarbonization of all sectors across the global economy.Â
on Monday February 14, 2022
‘Breaking Boundaries’ – and what it means for our future
In Netflix blockbuster, ‘Don’t Look Up!’, we see scientists desperately trying to warn society of impending doom only to be met with derision, criticism and inaction. Sound familiar?! It should.