Tag: conversion optimisation
Looking for a sustainability marketing agency? With full-service marketing for climate tech, cleantech and circular companies, Orange Bird can elevate your business. Find out how!
on Tuesday January 4, 2022
Sustainability Digital Marketing: Learnings in H2 2021
The digital landscape evolves rapidly, which is why Orange Birds are continually learning! Share in our sustainability marketing discoveries and learn what the ESG revolution means for circular brands, how to utilise Google Analytics 4 to prepare for a ācookie-less futureā, when to contact leads for maximum conversions and much, much more!
Moreon Thursday March 26, 2020
5 Updates from Google to Increase Digital Ads Performance
Today, weād like to go over some of the Google Ads and YouTube functionality updates which may be more on the technical side and have gone unnoticed, yet provide important functionality that can help you improve your digital strategies and campaign management.
Moreon Wednesday March 18, 2020
Digital Marketing and PPC for Sustainable Companies (Part 2)
In one of our previous posts weāve outlined what new functionality and improvements to its digital products Facebook has launched recently. Letās now look at where Google and its properties are heading and how we, digital marketers, can take advantage of these updates.
on Monday December 9, 2019
New Digital Marketing Opportunities for Your Sustainable Business
Whether you want to increase visibility for your brand or sell more online, you can hardly do without ads on Social Media and Search engines, Google in particular. In a bid to win the advertiser, Facebook, Instagram, LinkedIn and Google are constantly improving their platforms and offering a more personalised experience, more granular audience targeting, more prominent āreal estateā for ads to grab online usersā attention. Here we look into the most interesting updates from the Social Media giants and Google, and the ad functionality they have introduced recently but which is not widely used yet. In the first part, weāll go over opportunities from Facebook and its digital products, Instagram and WhatsApp.
on Sunday March 17, 2019
Google Optimize Enables Quick Launch of Personalized Landing Pages
Swift and timely reaction is half the battle for a digital marketer. However, things change too quickly to foresee what kind of content – titles, texts, links, images, videos, etc. ā will be more relevant for users or for a specific segment of users at a certain moment or at a certain location.
For example, we often feel the need to adjust one landing page to different ad groups in a Google Ads campaign – Iāve personally faced that problem numerous times. It happens when most of the content from a landing page reflects the needs of different user segments targeted by the ad groups, yet Iād love to make some minor changes (like change the title and replace some keywords and phrases, add a link) to meet the needs of each segment better. Definitely, one can create multiple pages based on the original landing page, however, this is hardly a viable solution: such pages do not get listed in a sitemap, become outdated and completely forgotten. It takes plenty of time to create, develop, maintain and remove them in time.
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