Tag: sustainability
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Wednesday March 8, 2023
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
Time is of the essence in the fight against climate change. Fortunately, there is no shortage of companies with innovative climate and circular solutions, accelerating the transition away from fossil fuels 
At Orange Bird, our goal is to help these companies achieve significant commercial success, therefore amplifying their environmental impact.
However, such solutions often have more barriers to market entry and prosperity than conventional products or services.
We were grateful to be able to write for Sustainable Brands, sharing recommendations and specific tips on how companies can cross the chasm and win the mainstream market. E.g. how to target and win Heads of Procurement and Heads of Innovation in cleantech marketing campaigns and how to do it cost-effectively. Read our article and let us know if you need help in implementing the recommendations 
on Tuesday January 3, 2023
Updates on Climate Action and a Decarbonization Primer
It can’t be denied that our planet is suffering from the compounding impact of human-caused ills. Still, the human species is capable of awe-inspiring works of compassion, imagination and creation. Collective action toward a healthier society and planet is taking place in every part of the world, and there are so many ways for each of us to join in this work. In this article, we summarize climate-related news and global sustainability initiatives in 2022. We also share interesting learnings from our marketing projects for carbon offsetting companies.
Our goal is that climate solution companies are better equipped, are more successful, and, as a result, their climate solutions are applied by wider audiences and at a larger scale, replacing polluting alternatives and technologies.
on Tuesday December 6, 2022
Helping companies with climate solutions to be more successful with marketing
Companies offering climate solutions play a crucial role in combating climate change by accelerating the decarbonization of all sectors across the global economy.
on Monday February 14, 2022
‘Breaking Boundaries’ – and what it means for our future
In Netflix blockbuster, ‘Don’t Look Up!’, we see scientists desperately trying to warn society of impending doom only to be met with derision, criticism and inaction. Sound familiar?! It should.