Tag: brand awareness
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Friday August 18, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 2
In this part of our series on climate tech events to attend, we’ve rounded up the best events we have found in Europe for the remaining third of 2023.
on Wednesday June 28, 2023
Climate Tech Events to Accelerate Climate Solutions – Part 1
Over the past 2 months, Orange Bird – Sustainability Marketing Agency – visited 3 international climate tech events and we would like to share our impressions for those Chief Marketing Officers and Heads of Marketing in climate tech companies who may be pressed for time, money or labor capacity and need to select the most relevant event(s) for their business situation in the future.