Tag: brand awareness
on Tuesday October 1, 2024
From Cleantech 1.0 to Climate Tech 2.0
CleanTech 1.0 bust and what kind of companies are booming during Climate Tech 2.0
The fight against climate change has reignited a focus on clean technologies, with venture capital pouring back into the sector. This resurgence, dubbed Cleantech 2.0, comes after the spectacular collapse of Cleantech 1.0 in the early 2010s.
However, as the climate crisis accelerates, it’s clear that we need more than just clean technologies; we need visionary solutions to address the growing environmental and ecological challenges. This shift in focus is reflected in how the industry itself has evolved. What was once broadly referred to as cleantech is now often called climate tech.
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system: