on Tuesday October 1, 2024
From Cleantech 1.0 to Climate Tech 2.0
CleanTech 1.0 bust and what kind of companies are booming during Climate Tech 2.0
The fight against climate change has reignited a focus on clean technologies, with venture capital pouring back into the sector. This resurgence, dubbed Cleantech 2.0, comes after the spectacular collapse of Cleantech 1.0 in the early 2010s.
However, as the climate crisis accelerates, it’s clear that we need more than just clean technologies; we need visionary solutions to address the growing environmental and ecological challenges. This shift in focus is reflected in how the industry itself has evolved. What was once broadly referred to as cleantech is now often called climate tech.
on Thursday September 19, 2024
Beyond GDP: Redefining Success for a Sustainable Future
Our current economic system places value almost entirely on financial success as the way to achieve prosperity and wellbeing. This is why gross domestic product (GDP) is the core national and international measure of economic success. It assumes that the more money we have, the greater potential we have to purchase our wellbeing from the market in the form of commodities, goods, services and experiences (e.g. property, food, healthcare and holidays). Therefore, profit maximization is the priority objective at all levels of the system:
on Thursday June 27, 2024
Orange Bird Recognized as a Top Marketing Agency by Clutch!
Celebrating Excellence in Product Marketing in 2024
Orange Bird Agency has been named a Clutch Global Leader for Spring 2024🏆
We’re incredibly honoured to be recognized for our product marketing services and to be considered one of the top marketing agencies globally.
on Wednesday May 22, 2024
Insights from Adapt Your World 2024 for Climate Tech and NatureTech
“Protecting the Climate, Strengthening the Economy: Actions that Pay Off”
A simple yet powerful message adorned billboards across Munich on April 25th, resonating with attendees of Adapt Your World 2024 — the first venture and innovation conference focused on creating a climate-resilient world. Sincerely keen on helping to solve the climate crisis, our climate tech marketing agency enthusiastically joined the conference and is happy to share the insights and impressions from the event.
on Wednesday May 1, 2024
What is Cleantech Marketing?
‘Cleantech’ is a term we often hear, but what does it really mean and how can cleantech companies achieve their commercial and environmental goals? Here, we take a closer look at how green tech companies can succeed with specialist cleantech marketing services.
Orange Bird delivers outstanding cleantech marketing results, read on!