Tag: optimization of marketing processes
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on Thursday March 14, 2019
Dare to Have 90% More Leads in Your Pipeline
Before the rise of the software tools which provide visibility into which companies visit your website, sales people and business development managers in B2B companies had rather gloomy and depressing careers: it involved a lot of cold calling.
- Cold for at least these two reasons:
- You had to call “cold” companies, i.e. who in 99% of cases had no idea about your company’s existence and, what is worse, had no need in its services or products
- Speaking with such companies and hearing “No, do not bother me again” in 99% of the calls (which make up most of your working time) psychologically was cold to the point of freezing. Only the strongest would resist depression and would not give up.