MARKETING STRATEGIESTo Reach Sustainable Brands

Market Research for Audience Insights

Orange Bird helped Bluedot Living develop and execute a reader survey to learn about audience demographics and interests. Insights from the survey results help Bluedot Living attract relevant advertisers with objective metrics about the impact of Bluedot Living publications and the unique attributes of the subscriber base. 

In addition to readership demographics data that revealed Bluedot Living’s affluent, highly influential audience, insights acquired as a result of the survey included, for example:

• More than half (52%) say that Bluedot Living has helped them adopt a more sustainable lifestyle.
• More than 1 in 4 (26%) are willing to pay a premium price for products that are eco-friendly or sustainable.

As a direct result of Bluedot Living newsletters:

Go-to-Market Strategy and Execution

Orange Bird developed a Go-to-Market plan to help Bluedot Living grow awareness and generate leads at companies that would benefit from advertising in Bluedot Living’s newsletters. The plan included organic social media, paid advertising, email marketing, sales enablement, and public relations (PR).

Media Kit and Sales Enablement Materials

Orange Bird helped Bluedot Living create professional media kits to communicate the impact of Bluedot Living publications, summarize readership attributes, and share opportunities for National and Regional advertisers and sponsors.

How Orange Bird Helped:

• Developed initial Media Kit designs for National and Regional Media Kits that Bluedot Living can manage and update internally
• Enhanced the Advertise landing page of the website by updating the overall design, adding a call to action to download the media kit, and incorporating readership data
• Implemented a lead generation form with CRM integration and automation workflows
• Created email templates for prospecting outreach, LinkedIn lead follow-up, and conference lead follow-up

Result:

• Bluedot Living sales executives are equipped with compelling sales materials and streamlined processes to engage with prospects and build Bluedot Living’s community of advertisers, partners and sponsors.
• A lead generation pathway is established for potential sponsors to download the media kit.

Organic LinkedIn Marketing for Brand Awareness

Orange Bird helped Bluedot Living grow and engage their B2B audience on LinkedIn.

How Orange Bird Helped:

• How Orange Bird Helped:
• Updated LinkedIn Company Profile and branding
• Consistently published posts for Bluedot Living
• Utilized hashtags and mentions to expand visibility
• Reshared Bluedot Living’s posts in relevant LinkedIn groups
• Shared employee engagement strategies to boost the Bluedot Living brand on LinkedIn
• Created a bank of posts for the future

Results from Oct 2023 through May 2024:

LinkedIn Lead Generation Ads

Orange Bird developed and executed a series of progressive experiments designed to hone audience targeting and ad creatives to achieve the highest impact for Bluedot Living’s budget.

How Orange Bird Helped:

• Developed 80 ad creatives
• Completed 6 targeted experiments in 5 months

Results:

In each of the six successive experiments we conducted for Bluedot Living, significant learnings were leveraged to help the client optimize their marketing budget and develop their sales funnel.