on Friday April 25, 2025
Successful Sustainable Email Marketing: 9 Top Tips
With an average return-on-investment of 36:1, email marketing is one of the most valuable activities you can undertake – providing you do it right.
on Tuesday February 18, 2025
7 Key Elements of Brand Positioning for Climate Tech, Circular and Nature Restoration Companies
What is the cornerstone of effective marketing? Why do our clients with climate solutions (climate tech, circular, and nature restoration companies) praise us for a strategic approach to their marketing?
We believe the answer to both questions is the foundation we create for our clients’ marketing strategy and the diligence with which we help to implement it afterward. In this blog post, we are sharing the elements we work on together with clients at the start of our collaboration to create that strategic foundation for a viable and relevant marketing strategy.
Namely, this framework helps us create authentic and effective brand positioning which aligns the company’s brand story, vision, and value proposition with the needs and values of the target audience as well as clearly differentiates our client from the available alternatives. In the following paragraphs, we illustrate the framework elements with examples of our clients.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Friday January 24, 2025
Grow Your Brand by Tapping into Environmental Dates
2025 Calendar of Environmental Awareness Days
For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.
We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.
on Wednesday January 8, 2025
Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions
For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.