on Wednesday March 4, 2020
Launch Sustainable Projects with Circular Economy Marketing
Or how a look in our wardrobe makes us optimistic.
A large part of our team works remotely most of the time, so we get our daily portion of collegial coziness from our virtual coffee machine in a chat app called Slack. We often discuss our weekend, the weather, the news, and anything else that takes our fancy. Just like a real office… but remote. On a drizzly February morning, one of our marketers shared a link to a study showing the average item of clothing is only worn seven times. Let that sink in. Just seven times.
on Saturday February 22, 2020
What is the Sustainability Movement?
As a sustainability marketing agency, Orange Bird Agency unites people who are concerned about climate change and serves companies that foster the transition to a carbon-free economy. To find out how we can help you achieve your commercial and environmental goals, drop us a line today.
In another post, we traced the origins of the modern understanding of sustainability, provided some useful resources, and recommended events to make your business more sustainable. In this post, we’d like to focus on the sustainability movement and the people who inspire and lead others to protect the environment. The scope of environmental problems is so huge that sometimes it’s hard to believe that a single person can change anything. Well, we are going to prove that it is possible.
We hope this blogpost will help you understand the importance of the sustainability movement today and get to know its leaders. All of these people inspire us at Orange Bird to continue working towards creating a sustainable future. Who knows, maybe they will inspire you as well!
on Friday February 21, 2020
We Live in an Outdated System
5 main takeaways from the ChangeNOW speech of Bertrand Piccard – the man who flew around the world using just solar energy
At the onset of the Industrial Revolution (right when humanity started to emit CO2 at a climate affecting scale), the French started to organise international expositions to showcase the advances of industrialisation. Now, 150 years later, at the onset of a social and environmental revolution, Paris reclaims its leadership position to reverse the negative effects of industrialisation and holds the first World Expo of Solutions for the Planet.
Moreon Friday January 31, 2020
8 Awards You Should Apply for to Recognise Your Company’s Commitment to Sustainability
Sustainability has become a buzzword today. Companies increasingly use it to brand themselves, even though they often aren’t genuinely committed to business practices that benefit people and the planet. So, how can your company stand out in such a cluttered environment?
One of the ways to get credible recognition as a cleantech or positive impact company is to win an award that honors businesses committed to lasting and sustainable results. Such awards will enable you to showcase your product or technology, as well as to prove to your potential partners, investors, employees, and customers that you’re a mission-driven company with strong values.
on Monday December 9, 2019
New Digital Marketing Opportunities for Your Sustainable Business
Whether you want to increase visibility for your brand or sell more online, you can hardly do without ads on Social Media and Search engines, Google in particular. In a bid to win the advertiser, Facebook, Instagram, LinkedIn and Google are constantly improving their platforms and offering a more personalised experience, more granular audience targeting, more prominent “real estate” for ads to grab online users’ attention. Here we look into the most interesting updates from the Social Media giants and Google, and the ad functionality they have introduced recently but which is not widely used yet. In the first part, we’ll go over opportunities from Facebook and its digital products, Instagram and WhatsApp.