on Wednesday February 12, 2025
Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions
For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Thursday February 6, 2025
7 Key Elements of Brand Positioning for Climate Tech, Circular and Nature Restoration Companies
What is the cornerstone of effective marketing? Why do our clients with climate solutions (climate tech, circular companies, and nature restoration) praise us for a strategic approach to their marketing?
We believe the answer to both questions is the foundation we create for our clients’ marketing strategy and the diligence with which we help to implement it afterward. In this blog post, we are sharing the elements we work on together with clients at the start of our collaboration to create that strategic foundation for a viable and relevant marketing strategy.
Namely, this framework helps us create authentic and effective brand positioning which aligns the company’s brand story, vision, and value proposition with the needs and values of the target audience as well as clearly differentiates our client from the available alternatives. In the following paragraphs, we illustrate the framework elements with examples of our clients.
on Friday January 24, 2025
Grow Your Brand by Tapping into Environmental Dates
2025 Calendar of Environmental Awareness Days
For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.
We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.
on Friday December 6, 2024
Key Insights from the 20th Cleantech Forum Europe
This year, Cleantech Forum Europe marked its 20th anniversary with a gathering of 300 stakeholders, innovators, and investors all eager to solve the climate crisis with innovative and effective solutions. From bold ideas to breakthrough innovations, the Forum highlighted pivotal trends and strategies to ensure European cleantech companies play an important role in the global cleantech landscape.