Sustainable Fashion Branding and Marketing

While the fashion industry is key for economic development and is the world’s third-largest manufacturing sector, it also makes a sizeable contribution to climate change, e.g. by being responsible for around 10% of annual global carbon emissions. It is time for the industry to reconsider its social and environmental impacts and act responsibly also following the change in consumer behaviour towards a more sustainable lifestyle.

Orange Bird feels privileged to work with those who are changing the status quo of the textile/apparel industry for good. Whether they are ethical, circular or digital fashion brands, companies working on sustainable textile and eco-materials innovations, or a digital solution, these businesses often deal directly with consumers or partners.

In 2024 we were honored with the Clutch Global Award for Product Marketing 🏆 This accolade underscores our commitment to top-tier marketing services and solutions on a global stage.

What we offer:

Our multidisciplinary team provides strategic marketing, performance marketing, PR, and design services to enable the growth of your sustainable or ethical fashion and lifestyle business.

We help you in telling your unique story, understanding, targeting and reaching your target audiences effectively, while increasing brand awareness, increasing sales and turning your customers into brand ambassadors.

Services

Orange Bird has been focusing on cleantech and sustainability businesses since 2017. With our experience, we will be happy to transform the fashion industry together and to assist you with:

Branding and design services:

Defining the corporate or product brand strategy and positioning to create a meaningful, memorable and iconic brands
Designing the corporate or brand identity that communicates your unique story and values to consumers and partners

Understanding your target audience:

Definition of your Buyer Personas, target audience segmentation for proposing a concrete marketing plan for each segment
Mapping your customer journey from realising the need for such a product/service to becoming an ambassador of your brand
Market development: Revealing the best potential markets for your brand or solution

Public Relations (PR):

Building brand awareness through relations with the most visible journalists, bloggers, influencers and researchers
Identifying unique editorial opportunities and media collaborations
Creation of press kit materials
More information

Digital marketing:

SEO and conversion optimisation
Running professional advertising campaigns that help to generate conversions
Social media marketing, incl. B2B and B2C channels

Content marketing:

Developing a content marketing strategy
Writing authentic and engaging content for your website, social media and other marketing & sales channels

Schedule a video call now🔔