Pedal & Shift provides business development for technical service companies that want to enter or grow in renewable energy and ocean tech sectors.
Pedal & Shift needed a laser-focused foundation for branding and marketing to clearly articulate their highly specialized offering and capture fast-moving renewable energy and ocean tech opportunities.
As a Phase 1 engagement with a 4-month timeline, Orange Bird helped hone Pedal & Shift’s value proposition and developed foundational marketing elements.
Here are the steps we took.
Conduct foundational workshops with Pedal & Shift leadership to hone in on the brand’s vision, mission, ESG and marketing goals, differentiated positioning, buyer personas and their jobs-to-be-done
Develop a Messaging House containing key marketing information – brand story, differentiated positioning, target segments, and messaging elements – to guide alignment and consistency across all communications
Develop a prioritized list of target keywords with high relevancy and purchase intent for SEO optimization
Elevate the brand’s LinkedIn profile with new visuals and company info
Elevate the brand’s website including
Find out how your organization can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver value for people and the planet.