Tag: cleantech marketing
Showcase your sustainable brand with CleanTech marketing specialists and full-service marketing agency, Orange Bird. Change the world today.
on Friday February 7, 2025
For Climate Solutions to Cross the Chasm: Start Marketing to Customers Who are Ready for Change
Originally published as a guest post on Sustainable Brands in March 2023, this article was last updated in January 2025 to ensure the information is current.
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, however, companies with climate solutions need smart marketing in order to achieve visibility, reach their target audiences and communicate their practical value to the Buyer Personas. This article provides advice and tips to accomplish this cost-effectively.
on Friday January 24, 2025
Grow Your Brand by Tapping into Environmental Dates
2025 Calendar of Environmental Awareness Days
For those in nature restoration, climate tech, greentech, or circularity, the mission is clear: build a greener future. The real challenge? Turning that vision into measurable, consistent action.
We created the 2025 Calendar of Environmental Dates to help you turn your goals into action, amplify your impact, and align your initiatives with global climate milestones.
on Wednesday January 8, 2025
Leveraging LinkedIn Marketing to Elevate ClimateTech Solutions
For B2B ClimateTech brands that are striving to make a positive impact in the fight against climate change, LinkedIn is often an effective marketing channel. Among the social media channels, LinkedIn is especially useful for B2B brands as a way to share information and ideas with relevant audiences; build thought leadership; and expand the breadth and depth of your organization’s networks for collaboration.
on Tuesday October 1, 2024
From Cleantech 1.0 to Climate Tech 2.0
CleanTech 1.0 bust and what kind of companies are booming during Climate Tech 2.0
The fight against climate change has reignited a focus on clean technologies, with venture capital pouring back into the sector. This resurgence, dubbed Cleantech 2.0, comes after the spectacular collapse of Cleantech 1.0 in the early 2010s.
However, as the climate crisis accelerates, it’s clear that we need more than just clean technologies; we need visionary solutions to address the growing environmental and ecological challenges. This shift in focus is reflected in how the industry itself has evolved. What was once broadly referred to as cleantech is now often called climate tech.