an average click-
through rate (CTR)
SurfCleaner’s mission is to increase access to cleaner water; reduce greenhouse gases and carbon emissions around the world; and collect contaminants and waste from the water’s surface, so they can be recycled, re-used, and re-enter the circular economy.
Based in Sweden, this innovative company created a unique skimmer separator hybrid device for cleaning polluted water which achieves 100% separation and recovery of floating contaminants like oil, sludge and microplastics from water bodies. SurfCleaner devices are used by industries, municipalities, and water authorities to clean up oil spills and remove pollutants, while greatly reducing CO2 and VOC emissions. SurfCleaner devices return clean water to the system for resource conservation and environmental sustainability and, therefore, contribute to the UN’s Sustainable Development Goal 6 – Clean Water and Sanitation.Â
SurfCleaner is supported by EIT InnoEnergy through Boostaway, a program for scale- up cleantech organizations expanding into new markets. In Sweden, SurfCleaner Skimmer Separator Hybrids have been in operation since 2001.
When SurfCleaner embarked on a global expansion initiative in 2020, they tasked Orange Bird with increasing brand awareness in new and existing markets and generating new leads for the brand’s proprietary clean water solutions.
To enable SurfCleaner to achieve its goals, Orange Bird provided a range of sustainable marketing services, including:
The Orange Bird team was excited to get to work helping SurfCleaner share its clean water solutions with a global audience.
Market ResearchOrange Bird researched and identified the Buyer Personas who would most benefit from SurfCleaner’s solutions. These buyer personas gave SurfCleaner and Orange Bird a better understanding of target audience segments, their motivations, needs and pain points and formed the basis of a new, integrated marketing strategy. Additionally, Orange Bird created a Lead Journey Map to identify critical touchpoints throughout the customer journey and facilitate lead nurturing at every stage of the customer experience.
Website Design, Development, Migration + OptimizationOrange Bird helped SurfCleaner redesign its website with multilingual functionality and geotargeting to reach a global audience, improving the UX and increasing SEO rankings in the process.
Orange Bird’s in-house web development team coded the new website, built the infrastructure and integrated content management system, WordPress, to give SurfCleaner full flexibility with future updates.
To make sure the website guides users through the customer journey, Orange Bird prepared optimized content that reflects the needs of SurfCleaner’s Buyer Personas, incorporating pillar pages, subtopics, landing pages and navigation to propel users through the funnel.
Search Engine Optimisation (SEO)To enable prospective customers reach the SurfCleaner website, Orange Bird performed technical SEO optimisations to increase site speed, security and performance, leading to page loading times being cut in half and supporting SurfCleaner’s goal of achieving higher SERPs rankings.
Orange Bird conducted keyword research to identify core topics and subtopics for each target audience segment. This research guided the development of targeted content marketing pieces and formed the basis of SurfCleaner’s on-page SEO strategy.
The Agency also analyzed and secured authoritative backlinks to increase brand awareness and improve SEO rankings via off-page SEO., ultimately increasing SurfCleaner’s backlinks by 4X.
 Content MarketingOrange Bird’s cleantech copywriters researched and delivered informative and engaging content pieces for a range of channels and buyer personas, including blog posts, articles and social media content. This content has been carefully crafted to reflect the brand’s ethos and explore topics that are relevant to SurfCleaner’s target audiences.
Using content marketing to establish SurfCleaner as a cleantech thought leader, Orange Bird has increased brand awareness, achieved high rankings for core keywords and maximized the impact with professionally designed templates, graphics and images.
By drafting and publishing several information-rich, optimized articles about SurfCleaner’s core topics, Orange Bird increased organic traffic by 75% and improved the search ranking position of 40 keywords.
Digital AdvertisingThe Agency launched, managed and optimized multi-channel advertising campaigns across Google Search, Google Display, YouTube, and LinkedIn.
With consistent monitoring, Orange Bird implemented valuable optimization strategies to maximize SurfCleaner’s advertising ROI, including:
Over the course of two years, Orange Bird executed numerous digital advertising campaigns for SurfCleaner, securing 975 high-quality leads and impressive campaign metrics, such as:
LinkedIn Advertising Campaign for Cleantech Company, SurfCleaner
In 2023, we launched additional campaigns targeting a new, sector-specific market for SurfCleaner. Using LinkedIn Ads to reach the brand’s target Buyer Personas, Orange Bird crafted two campaigns to:
Both campaigns outperformed industry benchmarks by significant margins and secured targeted traffic and lucrative leads for SurfCleaner, while reducing their ad spend and maximizing the ROI.
Brand Awareness and Website VisitsIn just 10 days, Orange Bird converted a modest budget into a thriving campaign with
That’s 10X higher than the average CTR and 8.6X lower than the median average CPC. The result? More clicks and lower costs!
In-Platform LeadsAfter running for only three weeks, Orange Bird’s lead gen campaign for SurfCleaner achieved:
That equates to 2.2X higher than the average CTR and 6.6X lower than the median average CPL. Want to outperform global advertising benchmarks too? Find out how with Orange Bird.
Orange Bird’s knowledge of the cleantech landscape proved to be an important asset for SurfCleaner, enabling them to broaden their reach to a global audience and generate a consistent flow of qualified leads.
Firstly, we conducted market research and created Buyer Personas to identify target markets and ensure that the leads generated were of high quality and high potential.
Following this, we implemented SEO and content marketing strategies to enhance SurfCleaner’s organic search performance. In just one year:
Additionally, Orange Bird improved SurfCleaner’s search engine rankings for more than 40 keywords, achieving the top ranking position on Google for multiple keywords and enhancing the quality of incoming organic traffic.
To acquire even more top-quality leads from within SurfCleaner’s target market, Orange Bird devised multiple digital advertising PPC campaigns. Our most recent campaigns focused on generating brand awareness and leads from a new, sector-specific market, achieving:
Our ongoing collaboration with SurfCleaner highlights the efficacy of our cleantech marketing services and exemplifies the results that can be achieved when you combine cleantech expertise with marketing experience and industry knowledge.
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