Meteum is a growing AI-based business that delivers unrivalled accuracy in weather and climate forecasting. Its Weather Insights Platform, Climate Modeling, Historical Weather Data and Weather API provide businesses with customized solutions to optimize decision-making and mitigate risk.
Meteum required more market insight in order to establish its growth plans and improve its positioning. Eager to uncover opportunities in the current market and futureproof its operations, Meteum turned to Orange Bird for expert support with Analyst Relations and Competitor Research.
Top research, advisory and analyst firms, such as Gartner, Forrester, and BloombergNEF, provide critical data, insights and forecasts that help businesses to achieve strategic growth. Equally, generating visibility amongst these firms and being featured in their world-leading reports is a fantastic way to increase brand awareness and enhance brand credibility.
Meteum was eager to engage with top analyst firms and relied on our in-house analyst relations specialist to assess the ecosystem and identify relevant opportunities. First, we reviewed reports and analyst firms to determine which were most relevant to Meteum, its industry and its target audiences.
From there, we conducted a strategic review of Meteum’s current position to determine the viability of gaining coverage in the most authoritative publications from pre-selected analyst firms. With expert insight, we concluded that Meteum’s early growth stage meant the likelihood of securing significant coverage in the respective analyst reports in the short-term was relatively slim, but a longer-term analyst relations strategy would align with their expansion plans and yield better results.
At Orange Bird, we’re always keen to deliver optimal value and we want to ensure our clients achieve the maximum ROI from their marketing spend. Our industry expertise and commitment to value enabled us to advise Meteum where to allocate resources to generate optimal returns based on their growth stage and operational objectives.
By providing Meteum with a comprehensive overview of the industry ecosystem, we enabled them to refine their growth plans in accordance with sector-specific trends, forecasts and opportunities and laid the groundwork for long-term marketing success.
Competitor Research and AnalysisKnowledge of your competitor landscape is essential if you want to refine your positioning, maintain commercial success and plan for future growth. To facilitate this, Meteum commissioned us to undertake comprehensive competitor research and analysis.
We began by surveying the landscape and identifying competitors based on the accuracy of their data and their geographical operational parameters. From there, we gathered company-specific data regarding target industries, product portfolios and brand positioning.
In addition to researching and analyzing competitors based on their product offerings, we expanded our analysis to include branding, messaging and social media presence. This enabled Meteum to assess its own position and message with reference to its main competitors.
Using the data gathered throughout the research phase, we were able to score competitors based on data, accuracy, solutions and user empowerment (decision-making) and identify top-ranking competitors for key search terms.
Finally, we consolidated the information into a detailed report featuring data-driven insights and visualizations to aid decision-making and fuel Meteum’s growth strategy.
Find out how your organization can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver value for people and the planet.