Rivus is a climate tech startup that has developed a novel energy storage technology to help power the clean energy transition. The company’s redox flow batteries address a critical gap in the market for reliable long-duration storage of renewable energy. Unlike other battery technologies, Rivus uses readily available organic materials instead of mined metals, resulting in a significantly smaller environmental impact.
As a new company with sustainable and innovative technology, Rivus wanted to communicate how their battery technology contributes to a clean and green future for all. Through a tender process done by InnoEnergy, the incubator of Rivus, Orange Bird was chosen to develop the brand identity and build a website for Rivus that differentiates the company, creates awareness, and drives adoption of its sustainable battery technology.
Orange Bird proposed and executed four marketing modules for Rivus:
1. Establishing the Rivus Brand IdentityDistinct and evocative branding is essential for making a lasting impact. Orange Bird crafted a brand identity that encapsulates Rivus’ mission, values, and technological innovation.
Rivus means “river” in Latin, and the company’s batteries use flow technology. With these factors guiding the branding strategy, a river theme became central to the brand identity and website design Orange Bird crafted for Rivus.
Drawing inspiration from two nature symbols dear to the founder – the mighty river and the majestic elk – Orange Bird used a clean color palette and minimalistic typography with nature-based imagery that marries power and stability. This identity was consolidated into a comprehensive brand book, providing clear guidelines to maintain consistency across all brand touchpoints.
To create an authentic narrative, Orange Bird collaborated closely with Rivus, uncovering the company’s origins, the motivation behind its technology, and its environmental and societal goals. Industry data and branding insights were woven into a compelling Impact Story, designed to forge an emotional connection with audiences while delivering key facts. This narrative serves as a key content marketing piece on the Rivus website.
Orange Bird developed an intuitive and engaging HubSpot-based website that showcases Rivus’ unique value proposition while maintaining alignment with the brand identity.
During the planning phase, Orange Bird worked with Rivus to define target audience segments and buyer personas. This informed the creation of tailored user journeys, ensuring that each segment’s needs were met while guiding them toward meaningful actions.
The website development process included:
Strategic Site Planning
Identifying essential information for key audiences and structuring the site accordingly.
CMS Recommendation
Selecting a content management system that best suited Rivus’ needs.
SEO-Optimized Content Creation
Writing informative and engaging content optimized for search engines and AI-powered discovery tools.
Flawless Technical Performance
Ensuring seamless functionality across all devices and platforms.
Sleek, Brand-Aligned Design
Creating a visually appealing interface that reflects Rivus’ identity.
Let Orange Bird’s expert marketers give wings to your climate solution.
Orange Bird’s expert copywriters and designers specialize in developing content for enegytech and other sustainable technologies. Our team created engaging marketing content that helps website visitors discover how to partner with Rivus for sustainable energy storage solutions. We also developed a professional corporate presentation template for sales enablement and investor relations, assisting sales teams and senior leaders in effectively communicating Rivus’s value proposition.
Find out how your organization can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver value for people and the planet.