Native is a carbon offset project developer that catalyzes high-impact climate solutions by engaging brands and communities. As both a BCorp and a Public Benefit Corporation, Native has developed carbon offset projects in the US and globally for hundreds of organizations since 2000. Together with their network of supporters and partners, Native has helped shift the industry and trailblaze a path toward a more just and regenerative future, through practices that include forward-purchasing of carbon offsets, carbon insetting, and a contribution approach to climate finance.
Over a span of two decades, Native has developed 80+ validated and verified climate projects and an established reputation as a trusted partner to purpose-led companies including Clif Bar, Eileen Fisher, Ben & Jerry’s, Allbirds, and many other top brands.
Native engaged Orange Bird – Sustainability Marketing Agency to help develop marketing communication materials for changemakers who want to support catalytic climate projects within their supply sheds; and ultimately pave the way for B2B partnerships that create positive change for the planet and communities.
Native needed a clear and concise value proposition to:
Orange Bird helped by:
The Result:
Native’s B2B audiences quickly learn why Native is unique and how they can partner with Native to support high-impact climate solutions.
Native’s previous website contained volumes of informative content, but in a variety of styles and aimed toward both individuals and businesses. Native’s primary audience – purpose-led brands – were easily confused about how to navigate the site and accomplish their goals.
Orange Bird helped by:
The Result:
The updated website showcased Native’s expertise, scientific rigor, and impact, while inviting and assisting visitors to take action.
*90-day period after phase 2 release compared to the 90-day period before web development began
Native wanted their community to be able to easily learn about the events Native is involved in. The company also wanted to offer several webinars to share thought leadership, generate leads, and build partnerships.
Orange Bird helped by:
The Result:
Native’s community can easily learn about events and opportunities to meet, learn, and contribute to climate action together. Successful webinar events have helped Native achieve their goal of advancing conversations about a contribution-based approach to climate finance. Orange Bird helped coordinate and promote an open-invitation webinar that organically generated 69 highly targeted and engaged leads and another private webinar that helped build awareness and advocacy among the supporter community for a specific climate project.
Native’s climate project overviews were informative and detailed, but lacked a consistent structure and compelling calls to action.
Orange Bird helped by:
The Result:
Potential supporters can easily find the projects they care about most, understand their impact, and take action to get involved.
“Orange Bird provides a wide range of capabilities from technical to creative, as well as seamless connection across these capabilities. Orange Bird crafts a solution and knows how to implement it from the technical build-out to the visual impression. We feel like we are fully served.
Orange Bird is swift, clever, and at once a great listener and a firm expert leader. They hear what we need and bring their expertise to deliver it. Well. And quickly. Every time.”
Learn about how your organization can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver your value for people and the planet.