Electrochaea is a growth-stage energy tech company that delivers innovative biomethanation technology as part of a Power-to-Gas (P2G) system. Turning green hydrogen and CO2 into clean e-methane, Electrochaea’s patented biocatalyst – methanogenic archaea – boosts CO2 conversion efficiency to 98.5%, requires mild process conditions and has a high tolerance for feed gas impurities.
The unique advantages of Electrochaea’s patented biomethanation technology increases the applicability of P2G systems. From maximizing clean outputs at existing energy production sites to reducing CO2 emissions throughout heavy industry; Electrochaea’s biomethanation tech can be used to generate clean e-methane gas in numerous environments.
With a HQ in Munich, Germany, and offices in Denmark and the U.S., Electrochaea has a global reach and an exciting opportunity to capitalize on the worldwide demand for low-carbon energy solutions.
Our collaboration began when Electrochaea tasked Orange Bird with designing custom sales enablement and marketing materials, including its Pitch Deck, event roll-up banner and flyer.
Although Electrochaea had existing versions of these materials, the design and messaging was somewhat outdated and in need of a refresh. To enable Electrochaea to accurately convey its unique value propositions (UVPs) to buyer personas within its target audiences, we embarked on a strategic roadmap to refine the brand’s messaging. Here’s the steps we took:
We conducted workshops with in-house stakeholders to gather information and crystalize their offering. In doing so, we were able to identify overlooked UVPs that differentiate Electrochaea from its competitors, distinguish buyer personas and segment the company’s target audiences.
We curated up to date messaging that accurately reflects Electrochaea’s UVPs and product offering. From here, we drafted sector-specific messaging that resonates with established buyer personas and initiates targeted, meaningful engagement.
While Electrochaea was broadly happy with its existing branding, we honed its brand in accordance with its refreshed messaging. Visible across all channels and mediums, Electrochaea’s enhanced brand message is now conveyed more efficiently and more effectively.
Upgrading its sales enablement materials was a core priority for Electrochaea and it proved a great opportunity to showcase the brand’s updated messaging. We assigned our in-house graphic designer and strategic copywriter to create a new pitch deck, roll-up banner and flyer…
Electrochaea was keen to leverage social media to amplify its message and tasked Orange Bird with developing and implementing organic and paid strategies to increase brand awareness and drive targeted traffic to its website.
After auditing the previous organic and paid performance, Orange Bird actioned a number of strategic recommendations and rolled out a test paid campaign and a long-term organic social strategy with impressive results.
After creating a landing page for its paid social campaign, the Electrochaea team was so impressed with our work that they commissioned a full website redesign and development project.
Analysing the user journey, identifying drop-off points and missing UVPs was the starting point of our strategic redesign roadmap. Using the buyer personas we previously created, we were able to determine what users needed from the Electrochaea website and built a new site architecture around this.
From here, our graphic designer, lead copywriter and experienced web developer set about creating a new website that enhanced the UX, delivered optimal performance and accurately conveyed Electrochaea’s UVPs.Â
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