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Maximize Your Reach With A Leading
Environmental Advertising Agency

Working with cleantech, climate tech and circular brands since 2018, Orange Bird helps companies develop winning advertising strategies and identify the right mix of advertising channels and platforms to maximize your reach, generate high-quality leads and inspire your audience.

By leveraging our expertise as an environmental advertising agency, we use audience segmentation, comprehensive data analysis, targeted remarketing and intelligent optimization, to ensure your thoughtful and creative message reaches, resonates with and empowers the intended audience. Together, we scale the impact of your climate solution!

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Discover the Right Mix of Channels

There’s a variety of channels and platforms to advertise your brand, products and services but which ones are right for you? Our environmental advertising specialists will work with you to determine which channels can deliver the best performance and value, including:

01/
Paid Search

Search engine marketing (SEM), PPC ads…whatever you call it, we make it work! Paid Search ad campaigns can deliver impressive results regardless of budget. Putting you center stage on the biggest search engines in the world, our environmental advertising agency offers tailor made campaigns across:

Ecosia logo in black

Showcase your brand on Ecosia’s sustainable search engine via the Microsoft Advertising network

Google logo in black

Advertise on the world’s biggest search engine and drive targeted traffic straight to your site

Bing logo in black

1.2 billion unique monthly users with PPC advertising on Bing

02/
Paid Social

With more than 4.5 billion users, paid social media ads are a fantastic way to reach and engage B2B and B2C audiences across:

LinkedIn logo in black

Engage up to 900 million industry decision-makers across the globe with LinkedIn advertising campaigns

Instagram logo in black

Increase brand visibility, explore social selling opportunities and reach more than 1.35 million unique monthly users with Instagram advertising

Facebook logo in black

Promote your brand on the world’s most popular social media platform and capitalize on targeting opportunities for sustainable B2B and B2C companies

X logo in black

Stay relevant and generate engagement with campaigns to boost awareness, consideration and conversions

TikTok logo in black

Inspire a younger audience and send your brand viral with TikTok video ads

Reddit logo in black

Use promoted posts, trending tiles and spotlight videos to reach Reddit’s 50 million+ unique daily users

Ad Design Examples

Eye-catching design and strong branding, combined with persuasive copy, are key to a successful advertising campaign. Take a look at some of our recent ads now:

An example of a three-image social media ad within an Instagram frame. Each image shows a dark blue background. On the first two images, an oil and gas refinery and the Climeon logo is shown and, on the final image, a waste heat recovery unit can be seen. Text across the three images reads: Generate clean, carbon-free electricity on site with HeatPower 300. Reduce energy costs and safeguard operations. Convert waste heat into renewable power. Learn more now. An example of a three-image social media ad within an Instagram frame. The first two images show an 3D mock-up of a modern, white kitchen and the final image shows a man sitting in front of a laptop, a screenshot of the 3D visualizer and the text: Share the results via email! Across the three images, text reads: Bring kitchens to life with our interactive 3D product configurator. From cabinet configurations to finishing touches, our unique 3D product configurator and visualization tool streamlines the sales process and enhances your customer experience.
A single-image social media ad for clean energy tech company, Climeon, shown in an Instagram frame. In the centre of the image, a circle with a dark blue-green background displays the Climeon logo, the text ‘HeatPower 300’ and an image of a HeatPower unit. Surrounding this, the image shows a geothermal spring, an industrial factory, a refinery and a ship to represent the product’s different applications. Across the top, text reads: Convert waste heat into carbon-free electricity. Across the bottom of the image, there is a button that reads: Learn more. A single-image social media ad for clean energy tech company, Climeon, shown in an Instagram frame. As the centre of the image, there is a lightbulb with the Climeon logo and ‘HeatPower 300’ text underneath a light gray background. Around this, there are four icons with texts: Geothermal, Marine, Industrial Processes and Power Stations. At the top of the image, text reads: Convert waste heat into carbon-free electricity. Learn more. A single-image social media ad for sustainability software developer, Canary, shown in an Instagram frame. Against a light blue background, a mock-up of Canary’s White Paper is shown with the title, ‘Reduce Your Carbon Footprint’. Across the top of the ad, a dark blue heading with yellow highlighting reads: Improve ESG Performance. Beneath this, dark blue text reads: Discover how to reduce the carbon footprint of your portfolio now! Download our White Paper. At the bottom left of the image, the Canary logo is shown in dark blue. A single-image social media ad for 3D configuration software company, Canvaslogic, shown in an Instagram frame. In the image, a dark grey chair is shown on a tan background. A white circle with the text, 360°, is displayed around the legs of the chair. At the top of the image, text reads: Use photorealistic 3D images. A single-image social media ad for 3D configuration software company, Canvaslogic, shown in an Instagram frame. A light gray sofa is shown on a blue-gray background with green foliage in the forefront. Shown around the sofa are screenshots of customization options. Across the top of the image, a green heading reads: Empower users and increase sales. Beneath this, black text reads: with custom-built 3D product configuration and visualization solutions.
A video ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. At the top of the frame, a yellow background displays animated text in black and white. The text reads: AVID is a new platform for carbon credit trading. See the tangible impact of your investment. Watch your turbines generate renewable energy. Learn about your climate projects and track your financial performance. Beneath this, an open laptop is shown on cliffs with rolling seas in the background. The laptop screen shows animated graphs and videos of an offshore wind turbine and corals below the water. The whole screen then turns to black and text reads: Learn more and join the waitlist www.avid.ooo
A single-image social media ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. Cliffs and the sea are shown in the background and, in the foreground, screenshots of the AVID platform and a cellphone are shown. On the cellphone, the AVID user platform is displayed. At the top of the image, orange text reads, Invest in carbon markets, and, at the bottom of the screen, there is an orange button with black text that reads: Subscribe for updates. A single-image ad for sustainability software developer, Canary, shown in a LinkedIn frame. On a bright yellow background, a white, yellow and navy mock-up of Canary’s White Paper is displayed. At the top of the image, dark text with white highlighting reads: Improve ESG Performance. Underneath this, dark text reads: by automating tracking and reducing real estate greenhouse gas emissions. On the right of the image, there is a light yellow button with the text: Download our White Paper. A single-image social media ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. The background of the ad is orange at the top and fades to black at the bottom. An orange and silver fish is shown in the background, while a black laptop and cellphone are shown in the foreground. Both the laptop and cellphone screens show screenshots of the AVID platform. At the top of the image, black text reads: Invest in carbon credits and see the impact of every dollar. A single-image social media ad for cleantech company, SurfCleaner, shown in a LinkedIn frame. The image shows a silver and yellow SC1000 oil-water surface separator in murky seawater surrounded by cliffs and rocks. A blue banner appears horizontally towards the upper part of the image with white text that reads: Meet your ESG and environmental goals. At the bottom left of the image, the SurfCleaner logo is shown in white.
03/
Discovery Ads

Discovery ad campaigns give you the opportunity to reach your audience with engaging visual campaigns across:

  • YouTube
  • Google Discover
  • Gmail Promotions and Social
04/
Display Advertising

Increase brand awareness, educate your audience and generate website traffic with strategically placed display ads across:

  • Google Display Network (YouTube, Google Finance, Gmail + millions of network sites and apps)
  • Sector-specific sites tailored to decision-makers within your target audience(s)
05/
Industry Directories

Want to connect with motivated users who are actively looking for and comparing new solutions, products and services? Our advertising services extend to leading industry directories, including:

  • Gartner Digital Markets: Capterra, SoftwareAdvice, GetApp
  • G2

Not sure where to launch your next
campaign? Talk to our in-house
advertising experts now!

Contact us

Inspiring Advertising Campaigns

We’re with you every step of the way. From devising a winning strategy to executing successful campaigns and undertaking data-driven optimisation to enhance results, Orange Bird’s experienced environmental advertising team provide a range of services, including:

Strategy Development

We turn your business objectives into distinct advertising targets and KPIs to deliver an actionable and practical strategy that aligns with your company’s goals. From paid search and paid social ads to display programmatic advertising and even print media, we’ll identify the most effective channels to reach and engage your target audience(s).

Audience Segmentation

Targeted advertising delivers optimal results, which is why we carefully segment your audience to reflect their needs, wants and pain points. In doing so, we’re able to craft and implement advertising campaigns that resonate with your targets and motivate them to act.

Creative Design

Incorporating your brand assets, our in-house graphic design team and native-speaking copywriters create eye-catching visuals and attention-grabbing copy that inspires users. Want to see what an environmental advertising agency can do for your brand? View examples of our recent advertising campaigns now.

Campaign Management
and Optimization

Launching, managing and scaling campaigns is second nature to our paid media specialists. With real-time, intelligent optimization, we capitalize on your success to enhance results and maximize your ROI.

Monitoring, Analytics
and Reporting

As an environmental advertising agency, we understand the importance of inputs, outputs and performance. With in-depth analytics and key metrics, we provide comprehensive reporting for every campaign we launch.

GET READY TO LAUNCH!

Ad Campaign Examples

LinkedIn Advertising Campaign for Clean Energy Company, Climeon

Conversion rate
25.41%
Industry benchmark
5-15%
Click-through rate (CTR)
0.5%
Industry benchmark
0.2-0.4%
Cost-per-click (CPC)
€4.5
Average
€5.65
Cost-per-conversion
€17.70
Industry benchmark
€13.24 – €309.01
A carousel image for clean tech company, Climeon, shown in a LinkedIn frame. A dark blue-green background shows a container ship, a HP100 waste heat recovery unit and the Climeon logo. Across the images, text reads: Generate up to 1MW clean, onboard energy. Reduce CO2 emissions and decrease fuel usage with Climeon HeatPower. Learn more.
A carousel ad for clean tech company, Climeon, displayed in a LinkedIn frame. Across two images, a HeatPower 300 waste heat recovery unit and an electricity pylon with illuminated cables is shown against a dark blue background. Across the two images, text reads: Increase renewable energy outputs with HeatPower 300. Diversify the energy mix with clean, carbon-free electricity. The third image shows a dark blue background with white grid lines and the Climeon logo. Text reads: Convert waste heat into dispatchable, renewable power. Learn more.
A carousel image for clean tech company, Climeon, displayed in a LinkedIn frame. The first image shows a cruise ship sailing on a calm blue sea and displays the text: Increase energy efficiency with HeatPower 300 Marine, and the Climeon logo. On the second image, a close-up side view of a container ship is shown with the text: Reduce CO2 emissions & decrease fuel consumption. On the third image, containers can be seen in the background and a blue box shows a HeatPower 100 waste heat recovery unit with the text: Onboard waste heat recovery. Learn more.

Instagram and Facebook Advertising Campaign for Retail Carbon Finance Startup, AVID

Engaging a B2C audience, Orange Bird launched, tested and optimized AVID’s advertising across the Meta platform (Instagram and Facebook) to deliver impressive results:

Click-through rate
2.54%
Benchmark average
0.22 – 0.88%
Cost-per-click:
$2.02 USD
Benchmark average
$3.35
Conversion rate:
27.78%
Benchmark average
9.21%
Cost-per-Lead
$7.27
Benchmark B2B average
$23.77
A single-image social media ad for carbon credit trading platform, AVID, displayed in an instagram frame. A view under the sea can be seen in the background, while a dark laptop is shown in the foreground. On the laptop screen, the AVID user interface is shown. At the top of the image, white text reads: Make a positive impact on your wallet and your planet. At the bottom of the image, orange text reads: Invest in the carbon market.
A single-image social media ad for carbon credit trading platform, AVID, shown in an Instagram frame. The image shows four men facing away from the camera on a hill overlooking lush greenery. The men are looking to the left and appear to be laughing. From left to right, the men can be seen wearing black, red, gray and white t-shirts. A pop-up box next to the man on the far left shows a check mark and the text: Carbon investment initiated. A pop-up box next to the man on the right shows a check mark and the text: You’ve just bought a carbon credit. Across the top of the image, a heading reads: Join the movement of sustainable investing! Beneath this, orange text reads: The first retail carbon credit investment platform is coming soon.
A single-image social media ad for carbon credit trading platform, AVID, shown in an Instagram frame. The image shows a rocky landscape against a yellow background. A man in gray clothing can be seen in the distance, sitting on a cliffside looking away from the camera. On the right-hand side of the image, a black cellphone is shown, with the screen displaying the AVID user interface in orange and black. At the top of the image, text reads: Climate impact investing for everyone. Together, we can make a difference! At the bottom left of the screen, the AVID logo is shown in orange and white.

LinkedIn Advertising Campaign for Cleantech Company, SurfCleaner

Conversion rate
10.14%
Industry benchmark
5-15%
Click-through rate
0.64%
Average
0.2-0.4%
Cost-per-click (CPC)
€1.57
Industry benchmark
€5.65
Cost-per-conversion
€43
Industry benchmark
€13.24 – €309.01
A single image social media ad for clean tech company, SurfCleaner, shown in an Instagram frame. At the top of the image, the SurfCleaner logo and brand name is shown. Beneath this, ad copy reads: Need to clean up ALL oil, petrol and diesel spills efficiently and without chemicals? Go for SurfCleaner 1000 that combines the best features of oil skimmers and separators. This hybrid recovers 100% of spilled oil, needs no manual supervision, no pump and can be powered on-grid or off-grid by battery or optional solar panels. Try SCO 1000 out and save the planet and your costs! Below this, an image of the SurfCleaner 1000 is shown against a white background.
A carousel image social media ad for clean tech company, SurfCleaner, shown in an Instagram frame. At the top of the image, the SurfCleaner logo and brand name is shown. Beneath this, the ad copy reads: Pay-back time less than two years! Choose top quality SurfCleaner Hybrids for removing oil and debris from wastewater. Easy to install into existing systems. Works 100% automatically with no manual supervision. Helps to re-use 100% of oil. Beneath this, an image of a SurfCleaner Hybrid unit is shown in murky, calm water with the text: Works automatically, low maintenance costs. A blue and white button shows the text: Get quote. Half of a second image can also be seen, depicting a close-up view of a SurfCleaner Hybrid unit with the text: Skims, separates and recovers ALL oil.
A single image social media ad for clean tech company, SurfCleaner, shown in an Instagram frame. At the top of the image, the SurfCleaner logo and brand name is shown. Beneath this, ad copy reads: Looking for the best long-term solution for oil spills? SurfCleaner SCO 1000 Skimmer Separator Hybrid removes, separates and recovers 100% of oil, diesel, petrol and microplastics on water surfaces. SCO 1000 has a low weight and a foldable construction, suitable for oil spill response measures in ports, lakes, rivers, oil caverns and tunnels. Try it out and return your investments in less than 2 years! Beneath this, an image shows a worker in yellow, high-vis workwear watching a silver and yellow SurfCleaner SCO 1000 unit operating on dirty, gray water with a grey, rocky background.

LinkedIn Advertising Campaign for Retail Carbon Finance Startup, AVID

Orange Bird undertook a systematic and strategic approach to optimizing AVID’s B2C LinkedIn Ads performance. Over a four month period, we created and tested 25 ad creatives and campaign parameters to achieve the lowest cost per qualified lead.

When comparing the last 30-days of the campaign to the first 30-days of the campaign, we can see substantial improvements in performance:

+791.6%
CTR
-53.4%
CPC
+26.9%
Leads
-70%
Cost per Lead

Over the last 30-days, the optimized campaign delivered:

Click-through rate (CTR)
0.77%
Average benchmark
0.2% – 0.4%
Cost-per-click (CPC)
€2.15
Average benchmark
€5.65
Lead form completion rate
18.33%
Average benchmark
10%
Cost-per-lead
€23.98
Average benchmark
€13.24 – €309.01
Engagement rate
1.76%
Average benchmark
0.5%
A single image social media ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. A view under the sea can be seen in the background, while a dark laptop is shown in the foreground. On the laptop screen, the AVID user interface is shown. At the top of the image, black text reads: Invest in the carbon market. At the bottom of the image, an orange button with black text reads: Subscribe for updates.
A single image social media ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. A dark view under the sea is shown in the background and a black laptop is shown in the foreground. The AVID user interface is displayed on the laptop screen. At the top of the image, orange and white text reads: Invest in carbon credits and see the tangible impact of every dollar! At the bottom left of the screen, the AVID logo is shown in orange and white.
A single image social media ad for carbon credit trading platform, AVID, shown in a LinkedIn frame. A person can be seen climbing a rocky cliffside with calm, blue sea in the background and a yellow banner is visible at the top of the image. Around the cliffs, a black cellphone is superimposed, displaying the AVID user interface and screenshots are also shown in black and orange. At the top of the screen, black and white text reads: Join the revolution of sustainable investing. At the bottom left of the screen, the AVID logo is shown in orange and white.

LinkedIn Advertising Campaign for Circular Company, Grown.bio

Click-through rate (CTR)
1.24%
Industry benchmark
0.44% – 0.66%
Cost-per-click (CPC)
€3.78
Average
€5.65
Cost-per-conversion
€32.85
Industry benchmark
€13.24 – €309.01
Conversion rate
11.85%
Industry benchmark
5-15%
A carousel social media ad for circular company, Grown.bio, is displayed in a LinkedIn frame. At the top of the image, usernames of followers are shown. Beneath this, the Grown.bio logo and brand name are shown. Beneath this, ad copy reads: Let’s talk sustainable packaging! At Grown.bio, we bring you nature’s intelligence to pack beauty products [green heart emoji]. [Mushroom emoji] Mycelium, the root structure of mushrooms, takes on any form and is extremely durable. The ideal substitute for styrofoam & plastic! Beneath this, three images of Grown.bio’s sustainable packaging are shown against a white and cream background with the text: Nature’s intelligence to pack beauty products. Get quote. Any form and extremely durable.

LinkedIn Video Advertising Campaign for Clean Energy Company, Climeon

Conversion rate
40.43%
Industry benchmark
5-15%
Video view-through rate
37.08%
Industry benchmark
29.5%
Cost-per-lead
€28.70
Industry benchmark
€13.24 – €309.01
A screenshot of a video ad for clean tech company, Climeon, displayed in a LinkedIn ad. A container ship is shown sailing away from the camera on a calm, dark blue sea with light blue sky in the background. At the bottom of the screen, text reads: Generate up to 1MW clean, onboard energy and the controls for the video playback are shown.

Why Choose an Environmental Advertising Agency?

At Orange Bird, we’re passionate about sustainability and climate action. By supporting cleantech, climate tech and circular companies, we’re playing our part in protecting the environment and helping to build a sustainable future.

Our experience as an environmental advertising agency ensures we have an in-depth understanding of how sustainable brands operate – and the challenges they face. Find out how our flock can help your company reach new heights with innovative advertising campaigns.

Contact us