Market Research & Insights

In complex climate and environmental markets, clarity and strategy depend on evidence. We design and conduct research that uncovers insight and turns it into strategic direction.

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How Orange Bird
Can Help

Orange Bird provides insightful and actionable market research services to help cleantech, climate tech and nature restoration companies develop and execute marketing strategies that achieve their environmental and business goals.

Most of our marketing projects begin with a market research phase. This helps the agency and client build a roadmap to inform and guide the tactical marketing plan.

Well-executed market research helps companies define their value, differentiate their offering and excel in delivery.

We conduct quantitative and qualitative Market Research in order to:

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Define the audience segments
which can have the most impact

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Understand challenges, needs and expectations of the target audience

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Identify the most effective channels to reach that audience

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Identify pricing trends and value perceptions

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Create relevant and informative content to educate internal or external audiences

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Collect input, feedback and actionable insights from stakeholders

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Qualify the demand
in different regions and countries

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Reveal the best potential markets

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Research
competitors in those markets

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Discover industry and audience trends

Market Research Methods

Orange Bird can support your climate-focused organisation by proposing and executing the best mix of qualitative and quantitative market research options for your business from a range of methods, including:

  • In-depth market research interviews
  • Market research surveys
  • Web-based and AI-assisted market research
  • A/B testing
  • Data analysis
  • Usability testing

Case Studies

Here are some examples of our market research work for climate solutions providers – from cleantech companies and sustainable brands to nonprofits.

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Carbon Market Research to Guide Global Market Penetration

Orange Bird conducted a market research project that provided our client – a nature-based solutions organisation – with insights and recommendations to help them expand their reach in North America and Europe.

The resulting 88-page report covered:
  • The state of carbon markets in key geographic markets
  • Carbon offset pricing trends
  • Relevant ecolabels
  • Audience targeting and value propositions of competitors
  • Important keywords and hashtags
  • B2B buyer personas
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02/

Customer Research and Industry Landscape Review for an NGO

The client is a nonprofit working toward eco-friendlier luxury marine transport. Orange Bird engaged in extensive foundational research to understand the client’s target audiences and validate assumptions about their needs. To achieve the overarching goals of our collaboration, we complemented our in-depth customer research with an extensive review of the competitive landscape, along with trends and opportunities in this industry. This involved:

  • Audience and value proposition workshop: we conducted an interactive virtual workshop to identity value propositions for each audience
  • In-depth stakeholder interviews: one-on-one interviews with key audience stakeholders for qualitative data
  • Supported our findings with quantitative data:
    • by means of a digital survey where we developed an email campaign with an online survey and reached over 400 members of the target audience
    • with Google Analytics user data
  • Thorough competitor and peer review: mapped the superyacht landscape and the client’s position in the industry by reviewing eight companies, including their respective social media profiles and websites
  • SEO and website auditing: reviewed the website's SEO performance by conducting an on- and off-page SEO review, using Ahrefs and Google Analytics
  • Targeted keyword research: building on the findings of the customer research, we undertook keyword research, establishing trends in terms used by audiences and developing target keywords
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03/

Product-Market Fit Research for a Climate Finance Start-up

Orange Bird planned and executed several surveys, collecting data and insights to inform AVID’s decision-making:

  • A/B Testing Campaigns – data-driven online campaigns to select the most viable target segments, test the value proposition and creatives and create a community of initial app users and ambassadors
  • Waitlist Survey – to understand the wants, needs and interests of target users
  • Test User App Feedback Survey – to understand users’ experience with the first release of the app
  • Climate Project Survey – to discover potential climate projects, their impact and their market appeal
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04/

Buyer Persona Research for a Cleantech Company

Orange Bird conducted detailed industry research to identify target audience segments and accurate buyer personas for our clean energy client, Climeon, to increase targeting efficacy, streamline the sales funnel and identify new sales opportunities. Full case study

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Clean Energy Market Landscape Research Examples

Battery and Fuel Cell Companies Research for Momentum Materials – to discover companies and contacts that fit the client’s ideal customer profile (ICP).

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Li-ion and EV Battery Value Chain Research for Evolve – to understand the landscape of battery materials sourcing and end-of-life management.

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More Examples of Our Market Research Work

Competitor Research

to understand the voice and positioning of existing players and guide clients toward their best fit to differentiate themselves and meet the market opportunity for clients including:

Target Audience Research

to discover audience segments who can benefit from the client’s offering, decode their decision-making units, understand the target audience's motivations, challenges and objectives and map customer journeys for clients including:

Keyword Research

to understand search behaviour and identify important keywords and phrases for clients including:

Let’s discuss your market research project

If your company focuses on environmentally sustainable products or services, we’d love to hear from you and discuss how Orange Bird can help you uncover market insights to propel meaningful action. 

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