--- title: "Pedal & Shift Case Study: Website Refresh & Targeting | Orange Bird" description: Website and HubSpot redevelopment paired with brand and messaging refinement strengthening Pedal & Shift’s positioning and audience targeting. image: https://orange-bird.agency/hubfs/pedal-and-shift-clean-energy-marketing-case-study.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. This is cleaner than 94% of all web pages globally. [More information](https://orange-bird.agency/carbon-lite-websites/) ![Mask group (1)-1](https://orange-bird.agency/hs-fs/hubfs/Mask%20group%20(1)-1.png?width=101&height=55&name=Mask%20group%20(1)-1.png) ![Orange Bird](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/orange-bird.png) Case study # Renewable Energy Sector Marketing for Pedal & Shift ## Customer Profile Name: Pedal & Shift Industry: Renewable energy Website: [www.pedalandshift.com](https://pedalandshift.com/?utm_source=Orange-Bird&utm_medium=website&utm_campaign=case-studies&utm_content=PedalAndShift) Offering: Business development for renewable energy and ocean tech Target markets: North America, Europe Target audience: Technical service companies and industry associations #### Background Pedal & Shift provides business development for technical service companies that want to enter or grow in renewable energy and ocean tech sectors.  #### Challenge Pedal & Shift needed a laser-focused foundation for branding and marketing to clearly articulate their highly specialised offering and capture fast-moving renewable energy and ocean tech opportunities. ## How Orange Bird Helped As a Phase 1 engagement with a 4-month timeline, Orange Bird helped hone Pedal & Shift’s value proposition and developed foundational marketing elements. Here are the steps we took. 01/ #### Foundational Workshops Conducted foundational workshops with Pedal & Shift leadership to hone in on the brand's vision, mission, ESG and marketing goals, differentiated positioning, buyer personas and their jobs-to-be-done 02/ #### Messaging Developed a Messaging House containing key marketing information - brand story, differentiated positioning, target segments and messaging elements - to guide alignment and consistency across all communications 03/ #### SEO Optimisation Developed a prioritised list of target keywords with high relevancy and purchase intent for SEO optimisation 04/ #### LinkedIn Profile Elevated the brand's LinkedIn profile with new visuals and company info You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 05/ #### Website Elevated the brand's website including: - Migrated from Squarespace to HubSpot for more robust functionality and customisable website design - Provided content, design, web development and SEO for a highly engaging and dynamic new homepage and flexible navigation structure to support the website's expansion and evolution - Created a new contact page with an integrated lead-generation form You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let Orange Bird’s expert marketers give wings to your climate solution](https://orange-bird.agency/contact/) Clean Energy HubSpot Solutions Marketing Strategy Search Strategy Web Development ![Mask group (1)-1](https://orange-bird.agency/hs-fs/hubfs/Mask%20group%20(1)-1.png?width=101&height=55&name=Mask%20group%20(1)-1.png) #### What Does Pedal & Shift Say About Orange Bird? It's been a pleasure working with Orange Bird Agency. Their development of our brand positioning in our target markets has been key to this stage of our growth. They have translated our brand and purpose into our new website helping us send a strategically aligned message to potential clients and the industry broadly. Ian Froude Founder, Pedal & Shift ## Explore What's Possible If you’re working to improve how your climate or nature solution is understood in the market, we’d love to support you. Let’s explore how we can help you clarify your messaging and connect with the right audiences.  ##### Challenge Orange Bird with your marketing assignment [Get in touchContact us](https://orange-bird.agency/contact/) It is not yet too late to reverse the trendlines. Together we can nurture an abundant and beautiful world. [![Bird icon in the circle](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg)](https://orange-bird.agency/case-studies/climate-tech/pedal-and-shift-clean-energy-marketing-case-study/#openpopup) **Driven by marketing for climate and nature?** Apply your talent where it matters most. 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