--- title: Strategic Social Media for Climate Tech | Orange Bird description: Social media strategy to elevate visibility, deepen engagement and amplify meaningful impact. image: https://orange-bird.agency/hubfs/cleantech-social-media-marketing.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. This is cleaner than 94% of all web pages globally. [More information](https://orange-bird.agency/carbon-lite-websites/) # Social Media Strategy & Management Targeted social media strategies designed to reflect your value proposition and strengthen authority within defined audience segments.  [Request a proposal](https://orange-bird.agency/contact/) [Contact us](https://orange-bird.agency/services/cleantech-social-media-marketing/#openpopup) ## Achieve Your Goals with Social Media Marketing A strong social media marketing (SMM) strategy helps you achieve your commercial and environmental objectives, and plays a critical role in your overarching digital marketing strategy. With support from Orange Bird, you can ensure your SMM activity helps to: #### Increase brand awareness Enhanced brand awareness helps to attract new customers and increases loyalty amongst your existing client base. Orange Bird, identifies relevant channels, platforms, groups and discussions to raise your brand profile amongst your target audience(s). #### Maximise engagement Likes. Clicks. Shares. Comments. Get your target audience talking with effective cleantech SMM. Dynamic content and eye-catching graphic designs compel users to engage with your brand, strengthen customer relationships and spark new conversations. #### Generate leads Both paid social advertising and organic SMM generate leads and increase revenue - providing you have the right strategy in place. Orange Bird delivers effective targeting, persuasive content, campaign optimisation and careful nurturing to generate leads and bring them to fruition. #### Inspire audiences Word-of-mouth (WOM) marketing is a powerful way to increase your reach, raise brand awareness and boost your corporate reputation. Our cleantech SMM strategies incorporate topical, thought-provoking posts, breaking industry news and brand highlights to inspire audiences and boost your reputation. #### Become a thought leader Share cutting-edge content and provoke stimulating discussion as you showcase your industry expertise. Reach potential customers, motivated investors and enrich your client base by sharing insights, opinion and commentary across social platforms. #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let’s work together towards positive change](https://orange-bird.agency/contact/) You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## How You Succeed With Our Services Our first step is always a conversation with you. Together, we discover how to add value to your company through cleantech social media marketing. What do you want to achieve with your social media channels? Which target groups do you want to appeal to and what do those target groups expect from you? Do you already have a comprehensive Customer Journey Map or is this a step we need to take together? When we have clear answers to these questions, we’ll start creating and scheduling your social content. Every month, we analyse the results and adjust the strategy accordingly to deliver optimal results. Find out how we help you succeed with cleantech social media marketing now: #### Goal-oriented SMM strategy We create a clear cleantech social media marketing strategy with well-defined KPIs, measurable performance and data-driven objectives. #### Top-tier, original and inspiring content Our copywriters deliver content that informs, inspires and converts - straight to your target audience. #### Optimised social media advertising campaigns Our paid social specialists design and implement successful advertising campaigns that increase conversions and optimise your ROI. #### Omnichannel customer care Resolve queries, respond to feedback and strengthen relationships with omnichannel customer service across social media. #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Launch innovative social media marketing campaigns and boost your ROI now!](https://orange-bird.agency/contact/) ## Why Orange Bird? With proven experience, a dynamic, multilingual team and a passion for sustainability, Orange Bird delivers engaging and effective cleantech social media marketing that allows you to reach regional, national and global audiences. But don’t take our word for it - instead, take a look at our results and find out why we’re a leading cleantech SMM agency: #### LinkedIn CleanTech Social Media Advertising Campaign for Climeon: Conversion rate 40.43% Industry benchmark 5-15% Video view-through rate 37.08% Industry benchmark 29.5% #### Organic LinkedIn Social Media Marketing for clean energy company, Climeon: Growth rate 10.25% Average 3% Engagement rate 7.033% Average 3% Organic reach rate (ORR) 18.44% Average 4.7% +753.8% Page views +710.6% Unique visitors +554.5% Custom button clicks +568.2% Reactions +167.9% Comments +346.3% Reposts #### LinkedIn Advertising for cleantech company, SurfCleaner: Conversion rate 10.14% Benchmark average 5-15% Click-through rate 0.64% Average 0.2-0.35% Cost-per-click (CPC) €1.57 Industry benchmark €7.46 - €10.31 Cost-per-conversion €43 Industry benchmark €13.24 - €309.01 +175% LinkedIn Followers 975 Conversions +5600 Website visits +14000 Social actions #### CleanTech Social Media Marketing LinkedIn Advertising Campaign for Climeon: Click-through rate (CTR) 0.77% Industry benchmark 0.2 - 0.35% Cost-per-click (CPC) €3.11 Average benchmark €7.46 - €10.31 Video engagement rate 0.94% Industry benchmark 0.5% Conversion rate 7.74% #### Facebook Social Media Advertising Campaign for Volksuniversiteit Amsterdam: 200+ Total conversions €1.60 Cost-per-conversion #### Organic LinkedIn CleanTech SMM for cleantech company, Cascade Drives +158% Followers +693% Page views +956% Post engagement #### Circular Brand LinkedIn Advertising Campaign for Grown.bio Click-through rate (CTR) 1.24% Industry benchmark 0.44 - 0.65% Cost-per-conversion €32.85 Average €13.24 - €309.01 Cost-per-click (CPC) €3.78 Industry benchmark €5.65 Conversion rate 11.85% ## Customer Stories 01/ #### Climeon Clean energy company, Climeon challenged us to strengthen their social media marketing and generate leads via social advertising. Active across five social channels, we created platform-specific content for each profile and identified LinkedIn as the most value-oriented social media channel for the B2B cleantech company. Sharing top-tier content, engaging in industry discussions and showcasing the brand’s identity allowed us to build Climeon’s social following, achieving: 10.25% Year-on-year LinkedIn growth 7.033% Engagement rate Orange Bird also launched multiple global social advertising campaigns for Climeon. With detailed targeting, engaging copy and eye-catching designs, we achieved impressive results: 0.77% CTR 7.74% Conversion rate €3.11 Cost-per-click You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 02/ #### Cascade Drives Cascade Drives is making commercial transportation and industrial equipment more sustainable. The company wanted to increase awareness of their cleantech solution on their most important B2B social media channel, LinkedIn. Cascade Drices partnered with Orange Bird to establish a regular SMM cadence of fresh, relevant content that engaged existing followers while attracting new audiences. Orange Bird helped create high-quality content, such as trade event promotions, LinkedIn articles, product launch videos and infographics. In addition, Orange Bird helped develop and maintain a new blog that serves as a destination for visitors to take action and a resource to engage audiences deeper with Cascade Drives’ brand and content. As a result of the collaboration, Cascade Drives’ year-over-year social media KPIs show: +158% LinkedIn followers +693% Page views +956% Post engagement You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version [Read the case study](https://orange-bird.agency/case-studies/climate-tech/cascade-drives-energytech-marketing-case-study/) 03/ #### SurfCleaner SurfCleaner is an innovative Swedish cleantech company with a mission: increase access to clean water, reduce greenhouse gases and re-use contaminants and waste from the water’s surface to support a circular economy. Its Skimmer Separator Hybrid devices remove contaminants, such as a oil, sludge and microplastics, from the water, while reducing CO2 and VOC emissions and returning clean water to the system for resource conservation and environmental stability. To help SurfCleaner achieve its commercial goals, we ran long-term paid cleantech social media marketing campaigns and implemented an innovative organic social media marketing strategy. As a result, SurfCleaner drove targeted traffic to its website, increased brand awareness in new target markets and successfully boosted engagement: +175% LinkedIn followers 0.64% Avg. CTR 10.14% Avg. conversion rate You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 04/ #### Deko Eko Deko Eko is a forward-thinking marketplace for upcycling services and upcycled products. The company offers a sales and community platform that connects businesses seeking to upcycle their waste, upcycling and eco-friendly designers and their customers, with the ultimate goal of accelerating the transition to a circular economy. Orange Bird launched B2B and B2C social media marketing campaigns across LinkedIn, Facebook and Instagram to help Deko Eko achieve three aims: increase in-platform sales via B2C marketing, raise awareness amongst corporate buyers and attract designers to the platform. With eye-catching designs and enticing copy, we delivered outstanding results, including: 78 B2B conversions +424 Facebook followers 50 Designer registrations You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 05/ #### Grow.bio Grown.bio is a biotechnology company that develops innovative products from naturally grown, sustainable mycelium composites. Based in the Netherlands, the company operates within a variety of sectors within the European market, including interior design accessories and homewares, product packaging and building materials. To help Grow.bio increase brand awareness and generate leads, Orange Bird developed highly-targeted LinkedIn social media marketing campaigns, which delivered impressive results: 1.24% Avg. CTR €3.78 Avg. CPC 11.85% Conversion rate You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## Let’s join forces Our team is committed to achieving your goals: we put our heart and soul into every project. The wider clean technologies are adopted, the faster we can all make the transition to a clean and circular economy. Contact us to discuss how we can work together to drive the mainstream adoption of your products and make sustainability the norm. [Request a proposal](https://orange-bird.agency/contact/) [Contact us](https://orange-bird.agency/services/cleantech-social-media-marketing/#openpopup) Global warming and biodiversity loss 1970-2020 [Source](https://biodiversitystripes.info/globalbiowarming/) [![Bird icon in the circle](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg)](https://orange-bird.agency/services/cleantech-social-media-marketing/#openpopup) **Driven by marketing for climate and nature?** Apply your talent where it matters most. [Join our flock](https://orange-bird.agency/agency/join-the-flock/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **Driven by marketing for climate and nature?** Apply your talent where it matters most. [Join our flock](https://orange-bird.agency/agency/join-the-flock/) ![Alena photo in circle](https://orange-bird.agency/hs-fs/hubfs/alena-photo-in-circle.webp?width=123&height=123&name=alena-photo-in-circle.webp) #### Request a meeting with Alena Kuz Select Time MTWTFSS Select Duration 15 min 30 min 45 min 1 hour Select Time Select a day first What would you like to discuss? Back Request a meeting ![Orange Bird Logo](https://orange-bird.agency/hubfs/logo-1.svg) ### Thank you very much for your interest! We've sent your meeting request to Alena Kuz 🕊️ [Check out Resources](https://old.orange-bird.agency/blog/)