--- title: "Meteum Case Study: Analyst Relations & Market Insight | Orange Bird" description: Market intelligence and analyst engagement clarifying Meteum’s competitive positioning and informing priority markets for expansion. image: https://orange-bird.agency/hubfs/meteum-ai-software-marketing-case-study.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. This is cleaner than 94% of all web pages globally. [More information](https://orange-bird.agency/carbon-lite-websites/) ![LOGO (1)](https://orange-bird.agency/hs-fs/hubfs/LOGO%20(1).png?width=208&height=52&name=LOGO%20(1).png) ![Orange Bird](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/orange-bird.png) Case study # Competitor Analysis for AI Climate Forecasting Comapny ## Customer Profile Name: Meteum Industry: AI-based Climate Forecasting Website: [www.b2b.meteum.ai](https://b2b.meteum.ai/?utm_source=Orange-Bird&utm_medium=website&utm_campaign=case-studies&utm_content=Meteum) Offering: AI-based weather forecasting, climate modelling and risk analysis Target markets: LatAm, APAC, MENA Target audience: Businesses operating within weather-dependent industries, including Retail, Agriculture, Transport, Insurance and Renewable Energy. #### Background Meteum is a growing **AI-based business that delivers unrivalled accuracy in weather and climate forecasting.** Its Weather Insights Platform, Climate Modelling, Historical Weather Data and Weather API provide businesses with customised solutions to optimise decision-making and mitigate risk. #### Challenge Meteum required more **market insight** in order to establish its growth plans and improve its positioning. Eager to **uncover opportunities** in the current market and **futureproof its operations**, Meteum turned to Orange Bird for expert support with Analyst Relations and Competitor Research. ## How Orange Bird Helped 01/ #### Analyst Relations Top research, advisory and analyst firms, such as Gartner, Forrester and BloombergNEF, provide critical data, insights and forecasts that help businesses to achieve strategic growth. Equally, generating visibility amongst these firms and being featured in their world-leading reports is a fantastic way to increase brand awareness and enhance brand credibility. Meteum was eager to engage with top analyst firms and relied on our in-house analyst relations specialist to assess the ecosystem and identify relevant opportunities. First, we reviewed reports and analyst firms to determine which were most relevant to Meteum, its industry and its target audiences.  From there, we conducted a strategic review of Meteum’s current position to determine the viability of gaining coverage in the most authoritative publications from pre-selected analyst firms. With expert insight, we concluded that Meteum’s early growth stage meant the likelihood of securing significant coverage in the respective analyst reports in the short-term was relatively slim, but a longer-term analyst relations strategy would align with their expansion plans and yield better results. At Orange Bird, we’re always keen to deliver optimal value and we want to ensure our clients achieve the maximum ROI from their marketing spend. Our industry expertise and commitment to value enabled us to advise Meteum where to allocate resources to generate optimal returns based on their growth stage and operational objectives.  By providing Meteum with a comprehensive overview of the industry ecosystem, we enabled them to refine their growth plans in accordance with sector-specific trends, forecasts and opportunities and laid the groundwork for long-term marketing success. 02/ #### Competitor Research and Analysis Knowledge of your competitor landscape is essential if you want to refine your positioning, maintain commercial success and plan for future growth. To facilitate this, Meteum commissioned us to undertake comprehensive competitor research and analysis. We began by surveying the landscape and identifying competitors based on the accuracy of their data and their geographical operational parameters. From there, we gathered company-specific data regarding target industries, product portfolios and brand positioning. In addition to researching and analysing competitors based on their product offerings, we expanded our analysis to include branding, messaging and social media presence. This enabled Meteum to assess its own position and message with reference to its main competitors. Using the data gathered throughout the research phase, we were able to score competitors based on data, accuracy, solutions and user empowerment (decision-making) and identify top-ranking competitors for key search terms. Finally, we consolidated the information into a detailed report featuring data-driven insights and visualisations to aid decision making and fuel Meteum’s growth strategy. You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## Learnings and Recommendations Don’t plan your company’s future in a vacuum – use **expert-led research** and forecasts to inform data-driven growth strategies. While Analyst Relations might be too early for your company’s stage, purchasing and analysing relevant analyst reports can be of immense help. Analysts’ professional overview of the market trends and mapping out of competitive offerings help to **validate or refine your product vision, inform product development** and **sharpen your positioning.** Stay **up to date on the competitive landscape** and identify opportunities that can help to differentiate your brand. Pay attention to more than a competitor’s products and services – understanding the different brand personalities that are active in your sector enables you to **develop a distinct voice.** Identify marketing channels and activities that can deliver **short-, mid- and long-term results** based on your company’s current position and future growth. **Aligning your product stage and marketing activities** is critical: it does not make a lot of sense to invest in product marketing before the Product-Market-Fit is found and there are numerous helpful strategies to help you find it in a cost-effective manner. #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let Orange Bird’s expert marketers give wings to your climate solution.](https://orange-bird.agency/contact/) AI Analyst Relations Market Research Software, SaaS ## Next Steps [Find out](https://orange-bird.agency/contact/) how your organisation can partner with Orange Bird to successfully communicate your vision to potential customers. 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