--- title: "Electrochaea Case Study: Branding & Digital Growth | Orange Bird" description: Branding, messaging and web redesign elevating Electrochaea’s identity, alongside targeted social media to strengthen engagement across key audiences. image: https://orange-bird.agency/hubfs/electrochaea-clean-energy-marketing-case-study.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. 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[More information](https://orange-bird.agency/carbon-lite-websites/) ![Mask group](https://orange-bird.agency/hs-fs/hubfs/Mask%20group.png?width=235&height=60&name=Mask%20group.png) ![Orange Bird](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/orange-bird.png) Case study # Clean EnergyTech Marketing for Electrochaea ## Customer Profile Name: Electrochaea Industry: Clean EnergyTech, Energy Storage, CCU Website: [www.electrochaea.com](https://www.electrochaea.com/?utm_source=Orange-Bird&utm_medium=website&utm_campaign=case-studies&utm_content=Electrochaea) Offering: Patented Power-to-Gas (P2G) biomethanation technology to generate clean, e-methane from green hydrogen and CO2 Target markets: Global Target audience: Senior decision-makers in energy, industrial, manufacturing and maritime sectors #### Background Electrochaea is a growth-stage energy tech company that delivers innovative biomethanation technology as part of a Power-to-Gas (P2G) system. Turning green hydrogen and CO2 into clean e-Methane, Electrochaea’s patented biocatalyst – methanogenic archaea – boosts CO2 conversion efficiency to 98.5%, requires mild process conditions and has a high tolerance for feed gas impurities. The unique advantages of Electrochaea’s patented biomethanation technology increases the applicability of P2G systems. From maximising clean outputs at existing energy production sites to reducing CO2 emissions throughout heavy industry; Electrochaea’s biomethanation tech can be used to generate clean e-Methane gas in numerous environments. With a HQ in Munich, Germany and offices in Denmark and the US, Electrochaea has a global reach and an exciting opportunity to capitalise on the worldwide demand for low-carbon energy solutions. ## Clean EnergyTech Marketing Our collaboration began when Electrochaea tasked Orange Bird with designing custom sales enablement and marketing materials, including its Pitch Deck, event roll-up banner and flyer. Although Electrochaea had existing versions of these materials, the design and messaging was somewhat outdated and in need of a refresh. To enable Electrochaea to accurately convey its unique value propositions (UVPs) to buyer personas within its target audiences, we embarked on a strategic roadmap to refine the brand’s messaging. Here’s the steps we took: 01/ #### Foundational Workshops We conducted workshops with in-house stakeholders to gather information and crystalise their offering. In doing so, we were able to identify overlooked UVPs that differentiate Electrochaea from its competitors, distinguish buyer personas and segment the company’s target audiences. 02/ #### Messaging We curated up to date messaging that accurately reflects Electrochaea’s UVPs and product offering. From here, we drafted sector-specific messaging that resonates with established buyer personas and initiates targeted, meaningful engagement. 03/ #### Branding While Electrochaea was broadly happy with its existing branding, we honed its brand in accordance with its refreshed messaging. Visible across all channels and mediums, Electrochaea’s enhanced brand message is now conveyed more efficiently and more effectively. 04/ #### Sales Enablement Materials Upgrading its sales enablement materials was a core priority for Electrochaea and it proved a great opportunity to showcase the brand’s updated messaging. We assigned our in-house graphic designer and strategic copywriter to create a new pitch deck, roll-up banner and flyer… You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 05/ #### Organic and Paid Social Media Marketing Electrochaea was keen to leverage social media to amplify its message and tasked Orange Bird with developing and implementing organic and paid strategies to increase brand awareness and drive targeted traffic to its website.  After auditing the previous organic and paid performance, Orange Bird actioned a number of strategic recommendations and rolled out a test paid campaign and a long-term organic social strategy with impressive results. 1.14x increase in organic impressions 1.17x increase in CTR +73.8% in organic clicks +28.6% in organic engagement  Click-through rate 5.66x higher than average benchmark Cost-per-click 6.62x lower than median average benchmark Engagement rate 5.48x higher than average benchmark  You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## Website Redesign and Development After creating a landing page for its paid social campaign, the Electrochaea team was so impressed with our work that they commissioned a full website redesign and development project.  Analysing the user journey, identifying drop-off points and missing UVPs was the starting point of our strategic redesign roadmap. Using the buyer personas we previously created, we were able to determine what users needed from the Electrochaea website and built a new site architecture around this.  From here, our graphic designer, lead copywriter and experienced web developer set about creating a new website that enhanced the UX, delivered optimal performance and accurately conveyed Electrochaea’s UVPs.  You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let Orange Bird’s expert marketers give wings to your climate solution.](https://orange-bird.agency/contact/) Brand Strategy and Identity Marketing Execution Marketing Strategy Paid Media Social Media Strategy Strategic Communications Web Development ![Mask group](https://orange-bird.agency/hs-fs/hubfs/Mask%20group.png?width=234&height=60&name=Mask%20group.png) #### What Does Electrochaea Say About Orange Bird? Orange Bird is an excellent marketing agency! They offer a wide range of services and are extremely professional and creative in their approach. Communication with them is always clear and effective, and they maintain full transparency when it comes to logging hours. Highly recommend them for anyone looking for top-notch marketing solutions. Maria Beschild Communications Manager, Electrochaea ## Next Steps [Find out](https://orange-bird.agency/contact/) how your organisation can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver value for people and the planet. ##### Challenge Orange Bird with your marketing assignment [Challenge Orange Bird with your marketing assignmentContact us](https://orange-bird.agency/contact/) It is not yet too late to reverse the trendlines. Together we can nurture an abundant and beautiful world. [![Bird icon in the circle](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg)](https://orange-bird.agency/case-studies/climate-tech/electrochaea-clean-energy-marketing-case-study/#openpopup) **Driven by marketing for climate and nature?** Apply your talent where it matters most. 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