Analyst Relations
& Market Influence

Strategic analyst engagement designed to build recognition, shape category positioning and strengthen long-term market presence.

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Value of Analyst
Relations

If you feel your product or service can be truly valuable for a bigger number of large and enterprise-grade companies than currently served by you or if you would like to improve credibility for your company among investors, we would recommend building authentic relations with analysts who regularly publish authoritative reports and consult your potential customers and investors on the vendors, technologies and products they can trust. Examples of analyst firms include BloombergNEF (BNEF), Verdantix, Cleantech Group, Gartner, and Forrester Research.

What Targetprocess
Says about Orange Bird

Orange Bird helped us establish our name with top-tier analysts like Forrester and Gartner. Through the relationships that Orange Bird built, we were able to solidify strong placements in multiple analyst reports and use them for third-party validation for prospects and opportunities. Orange Bird’s specialist took the time to act as a part of our team and build deep knowledge of our product and industry so that Targetprocess was always represented in the best way possible. She guided our creation of demos ensuring that each of the key criteria was addressed. As a result, we gained visibility and recognition, which helped us increase our footprint in the industry and provided momentum for our company moving-forward.

Sonya Hansen,

VP of Marketing, Targetprocess

Services

Orange Bird has proven experience in building analyst relations on behalf of both big corporates and scale-ups and we will be excited to help with:

Definition of your Buyer Persona’s (i.e. people who take the decision to purchase a product or service like yours for their organisation)

Creation of the database of analysts who influence your Buyer Persona’s

Analysis of the analysts’ research reports and publications

Regular and well-thought-out contact with the analysts who advise your target market

Pitching analysts with the information that can help them decide if they want to feature your product or company in analytical reports and keep you in the shortlist of vendors to recommend when consulting your potential customers

Positioning your offering in the manner which helps to ensure that the target audience realises the value of your offering and analysts broadcast it in the right way

Arranging and conducting analyst briefings

Preparation of materials you may need for analyst briefings

Decision on and/or selection of services of an analyst firm for your company

Collaboration with analysts on your behalf within your preferred scope of the
services from the analyst firm

Related Publications

Author: Digibird

Acquire Enterprise Clients with Cleantech Analyst Relations

It is all about value, that is why it works not only for big corporates

Who is this marketing channel for?

As Wikipedia has it, “analyst relations is a corporate strategy and a marketing activity in which corporations communicate with ITC industry analysts … who work for independent research and consulting firms”.We have nothing against this definition except for one thing – you do not need to be a billion dollar corporation to forge successful relations with analysts, be it the 1st tier research firms such as Gartner and Forrester or over a thousand of 2nd and 3rd tier consulting agencies.

Topics:

Analyst Relations, B2B Marketing, IT Marketing, Influencer Marketing, Product Marketing, SaaS Marketing

Case Study

Competitor Analysis for AI Climate Forecasting Comapny

Meteum is a growing AI-based business that delivers unrivalled accuracy in weather and climate forecasting. Its Weather Insights Platform, Climate Modeling, Historical Weather Data and Weather API provide businesses with customized solutions to optimize decision-making and mitigate risk.

Meteum required more market insight in order to establish its growth plans and improve its positioning. Eager to uncover opportunities in the current market and futureproof its operations, Meteum turned to Orange Bird for expert support with Analyst Relations and Competitor Research.

Topics:

AgTech, Analyst Relations, B2B, Case Studies, Climate Solutions, Climate Tech Marketing, Competitor Analysis, Competitor Research, Growth Strategies, Market Research, New Materials, Regenerative Agriculture, SaaS

For Global Visibility and Adoption

If your product or service fosters environmental sustainability and can shift entire systems at scale, let’s make the analysts (and consequently your target markets!) reporting on your industry aware and deeply familiar with your offering so that your product or service goes mainstream and makes a profound impact.

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Global warming and biodiversity loss 1970-2020

Source

Analyst Relations & Market Influence

Value of Analyst Relations

What Targetprocess Says about Orange Bird