Search Strategy & Optimisation

Search is evolving rapidly, reshaping how climate solutions are discovered and evaluated — requiring strategies that ensure sustained visibility across both established
search engines and emerging AI-driven platforms.

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Why Choose Orange Bird for SEO and AI Optimisation?

At Orange Bird sustainability marketing agency, we’ve been dedicated to promoting companies with cleantech, nature-based and circular solutions to the climate crisis since 2017. Our flock is passionate about using our marketing expertise to help build a better future by accelerating the adoption of environmentally sustainable products and services.

Certified SEO experts

with proven results

AI discoverability pioneers

leveraging emerging strategies

Eco-solution specialists

with rich expertise in optimising for mainstream and niche audiences

Multilingual SEO

We optimise websites in English, Dutch, German and more

Industry-Specific Expertise

We account for legal regulations, security concerns and other business-specific factors

CMS Flexibility

We work with websites on various content management systems

Maximise Your Website’s Visibility

AIO (artificial intelligence optimisation) and SEO (search engine optimisation) are core marketing instruments for companies with environmental services or eco-friendly products to increase visibility for their climate and nature restoration solutions. At Orange Bird, our certified SEO and marketing experts with AI expertise are committed to supporting those tackling the biggest challenges of our generation.

We help you maximise online discoverability by leveraging the latest SEO and AI-optimisation strategies and expert techniques with the highest ethical practices to connect your solutions with the audiences that need them most.

With years of experience and proven results in clean technology and sustainability marketing, we help cleantech, circular and nature-based companies:

Get found quickly online
Rank higher in search results
Optimise for niche eco-focused search tools
Appear in generative AI responses for relevant prompts
Expand their reach and attract more clients

Our AI Optimisation and SEO Services

SEO and AI-visibility audit

Orange Bird performs a full assessment of your website’s AI visibility and SEO performance, identifying areas for improvement

KEY BENEFIT: a clear understanding of your website’s baseline searchability and what is required to achieve your goals

Strategy sync-ups

Regular meetings with your Orange Bird project lead to align on goals, discuss plans, review performance and refine strategy

KEY BENEFIT: a dedicated partner helping you develop and execute a strong plan so your website is easily found by your audience when performing relevant search queries online or in AI tools

Technical hotfixes

Quick fixes for critical technical issues that can deliver immediate improvements

KEY BENEFIT: faster visibility improvements, with some results visible within weeks

SEO and AIO plan

Build a data-driven strategy, including buyer personas, keyword research and priority topics

KEY BENEFIT: a roadmap for growing brand authority, optimising for untapped search opportunities and focusing on high-impact topics

Keyword research & topic clusters

Analyse search trends, search intent and competition to prioritise topics and keywords

KEY BENEFIT: a strategic list of core and long-tail keywords to guide content development and boost visibility

Search competition analysis

Identify and analyse top-ranking competitors for relevant searches to benchmark and develop a winning strategy

KEY BENEFIT: insights into how to rank above competing alternatives to your climate solution in relevant search results

On-page SEO and AI Optimisation

Optimise site structure, interlinking and technical elements while enhancing content for greater relevance and engagement

KEY BENEFIT: a search-friendly, high-ranking website that reaches the right audiences through Google, Ecosia and other search engines as well as AI-generated results, voice searches and smart assistants

Ethical link building

Secure high-quality backlinks from relevant, authoritative sources to build credibility

KEY BENEFIT: strong, natural growth of your inbound link profile that enhances site authority and search rankings

Search-friendly content creation

Craft high-quality content that is optimised for search engines and AI visibility and tailored to your audience and business goals

KEY BENEFIT: engaging, search-friendly content that attracts and converts prospects

KPI dashboard and Kanban board

Provide a custom dashboard to track performance and a Kanban board reflecting our work progress

KEY BENEFIT: real-time insights and transparency into performance and execution

Expert analysis and continuous improvement

Monitor rankings, analyse search trends and refine strategies based on performance data and discovery of new opportunities

KEY BENEFIT: a data-driven approach to sustained organic website traffic growth, measurable business impact and wider adoption of your climate solution

Let’s optimise
your website
for organic growth

AI Optimisation and SEO
as Part of Your Holistic Marketing Strategy

We understand that AI optimisation and SEO are pieces of a broader marketing strategy. They work best when integrated with social media, content marketing, paid ads, web development, branding and design and other digital marketing components – all of which our team can support you with.

Whether you engage us solely for search optimisation or as part of a broader marketing strategy, our flexible approach means you can scale and adapt your engagement with Orange Bird as your needs evolve.

Examples of Orange Bird’s Search Optimisation Results

01/

Search Visibility for Climeon

Orange Bird’s SEO experts helped Climeon, a clean energy technology company, achieve

>5x

Organic search traffic increased by

3.92x

Search CTR increased by

115.13%

Referring domains increased by

Orange Bird, from the start, has exceeded our expectations in every way. We were immediately impressed by the organisation and the transparency they provide in all of the work they do.

Lindsey Karlsson,

Marketing and Communications Manager, Climeon

Read the case study

02/

SEO for Surfcleaner

Orange Bird worked with Surfcleaner, a cleantech company addressing water pollution, to earn these search visibility wins:

40%

Increase in organic traffic in one quatrer

Top ranking

on Google for multiple keywords

increase in backlinks

Orange Bird’s knowledge and experience have enabled us to achieve our objectives, while the team’s commitment to understanding the more complex technical aspects of our product highlights their professionalism and enthusiasm.

Roger Eriksson,

Head of Marketing, SurfCleaner

Read the case study

03/

AI Discoverability for Orange Bird

Our prospects often tell us they have discovered Orange Bird through AI tools like Microsoft Copilot, ChatGPT and Gemini. We help clients achieve the same visibility by strengthening their online presence across authoritative sources, ensuring their brand can be referenced by AI tools.

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04/

Searchable Content

Orange Bird crafts strategic marketing content designed to rank high in search results, attracting and engaging readers with valuable and relevant information.

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05/

Authoritative Backlinks

Content created by Orange Bird for our clients has earned backlinks from:

06/

Technical Performance Optimisation

Orange Bird’s web development experts are proficient in front-end technologies, CMS platforms, database optimisation, indexing strategies and much more. We apply our expertise to ensure our clients’ websites are sound and robust, removing any technical barriers to being position at the top of search results.

PageSpeed Insights performance improvements achieved for our clients:

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Ready to get started?

Request your free SEO and AI-visibility audit today!

If your company focuses on environmentally sustainable products or services, we’d love to hear from you and discuss how we can help grow awareness for your climate or nature restoration solution. Submit the form to get started with your free website discoverability assessment.

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Global warming and biodiversity loss 1970-2020

Source

Search Strategy & Optimisation