Paid Media Strategy
We translate your business objectives into a clear paid media strategy, grounded in audience insight and measurable outcomes.
Paid Media Strategy
& Performance
We develop paid media strategies that combine audience intelligence with
structured optimisation to support the adoption of climate and nature solutions.
Paid Media
& Advertising
We design and deliver paid media strategies that help climate and nature solutions reach the right audiences, build credibility and support adoption. From strategic planning to campaign execution and optimisation, our team works with you to deliver measurable results.
Audience Targeting
A detailed understanding of your audience and their decision-making context enables precise targeting.
Creative & Messaging
Creative assets and copy are developed to reflect your brand and communicate your climate or nature solution with clarity and credibility.
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Campaign Optimisation
Campaigns are continuously tested and refined using real-time data to improve performance and efficiency.
Performance & Reporting
Performance is tracked against clear metrics, providing transparent reporting and insight to inform decision-making.
Selecting the Right Channels
There are a wide range of channels and platforms available, but selecting the right mix is key. Our paid media specialists work with you to identify the channels most likely to deliver strong performance and value, including:
01/
Paid Search
Paid search enables you to reach high-intent audiences at the point they are actively looking for solutions. We develop and optimise campaigns to capture relevant search intent and drive qualified traffic.
Reach sustainability-focused audiences through Ecosia’s search network, powered by Microsoft Advertising.
Capture high-intent searches on the world’s largest search engine and direct relevant traffic to your site.
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Extend reach across Microsoft’s search network, accessing a broad and often underutilised audience.
02/
Paid Social
Paid social enables you to reach and engage defined audiences with targeted, context-specific campaigns. We develop and optimise campaigns to build visibility, strengthen positioning and support adoption.
Engage decision-makers and targeted professional audiences through precise B2B targeting and account-based approaches.
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Build visibility and engagement through visually-led campaigns designed to connect with relevant audiences.
Reach broad and targeted audiences with flexible campaign formats that support awareness and conversion.
Stay visible within fast-moving conversations and engage audiences through timely, relevant content.
Connect with emerging and younger audiences through creative, short-form video campaigns.
Reach highly engaged communities through targeted placements within topic-specific discussions.
03/
Demand Gen
Demand Gen campaigns enable you to reach relevant audiences through visually-led formats across Google’s ecosystem. These campaigns are designed to build visibility, reinforce messaging and support adoption.
- YouTube - Reach targeted audiences through video-led campaigns designed to communicate your solution clearly and effectively.
- Google Discover - Surface your content to relevant audiences through personalised, interest-driven placements.
- Gmail - Engage users directly within their inbox through visually-led, native ad formats.
04/
Display Media
Display media enables you to reach relevant audiences across a wide range of websites and platforms. It can be used to build visibility, communicate your proposition and direct users to key content.
- Google Display Network - Extend reach across Google’s network of websites, apps and platforms, including YouTube, Gmail and publisher sites.
- Sector-specific platforms - Place your campaigns on relevant industry sites to reach decision-makers within your target audience.
05/
Industry Platforms
Industry platforms enable you to connect with audiences actively researching and comparing climate or nature-positive solutions. We identify the most relevant platforms and position your solution to support informed decision-making.
- Gartner Digital Markets - Position your solution across Capterra, Software Advice and GetApp to reach users comparing tools and providers.
- G2 - Build visibility and credibility on one of the leading peer review platforms for B2B software and services.
Paid Media Campaign Examples
We combine audience targeting, data analysis and ongoing optimisation to ensure your message reaches and resonates with the right audiences. Our approach focuses on clarity, relevance and measurable performance.
LinkedIn Campaign for Clean Energy Company, Climeon
For Climeon, we developed and optimised LinkedIn campaigns to reach senior decision-makers in the maritime sector and communicate its clean energy solution effectively:
Conversion rate
25.41%
Industry benchmark
5-15%
Click-through rate (CTR)
0.5%
Industry benchmark
0.2 – 0.4%
Cost per click (CPC)
€4.5
Average
€5.65
Cost per conversion
€17.70
Industry benchmark
€13.24 - €309.01
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Instagram and Facebook Campaigns for Retail Carbon Finance Startup, AVID
For AVID, we developed and optimised paid media campaigns across the Meta platform (Instagram and Facebook) to engage a B2C audience and deliver strong performance:
Conversion rate
2.54%
Benchmark average
0.22 - 0.88%
Cost per click (CPC)
$2.02 USD
Benchmark average
$3.35
Conversion rate:
27.78%
Benchmark average
9.21%
Cost per lead (CPL)
$7.27
Benchmark B2B average
$23.77
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LinkedIn Campaign for Cleantech Company, SurfCleaner
For SurfCleaner, we developed and optimised targeted LinkedIn campaigns to reach relevant professional audiences and strengthen engagement:
Conversion rate
10.14%
Benchmark average
5-15%
Click-through rate (CTR)
0.64%
Average
0.2-0.4%
Cost per click (CPC)
€1.57
Industry benchmark
€5.65
Cost per conversion
€43
Industry benchmark
€13.24 - €309.01
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Paid Media Campaign for Retail Carbon Finance Startup, AVID
For AVID, we developed and optimised paid media campaigns, testing multiple creatives and campaign parameters to improve performance over time:
+791.6%
CTR
-53.4%
Cost per click
+26.9%
Leads
-70%
Cost per Lead
Click-through rate (CTR)
0.77%
Average benchmark
0.2% – 0.4%
Cost per click (CPC)
€2.15
Average benchmark
€5.65
Lead form completion rate
18.33%
Average benchmark
10%
Cost per lead
€23.98
Average benchmark
€13.24 - €309.01
Engagement rate
1.76%
Average benchmark
0.5%
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LinkedIn Campaign for Circular Company, grown.bio
For grown.bio, we developed and optimised LinkedIn campaigns to reach relevant professional audiences and communicate its mycelium-based sustainable packaging solution effectively:
Click-through rate (CTR)
1.24%
Industry benchmark
0.44% – 0.66%
Cost per click (CPC)
€3.78
Average
€5.65
Cost per conversion
€32.85
Industry benchmark
€13.24 - €309.01
Conversion rate
11.85%
Industry benchmark
5-15%
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LinkedIn Video Campaign for Clean Energy Company, Climeon
For Climeon, we ran LinkedIn video campaigns to reach senior decision-makers in the maritime sector and convey the value of its emissions-reduction technology:
Conversion rate
40.43%
Industry benchmark
5-15%
Video view-through rate
37.08%
Industry benchmark
29.5%
Cost per lead
€28.70
Industry benchmark
€13.24 - €309.01
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Paid Media for Climate Solutions
We work with climate and nature-focused organisations to deliver paid media strategies that are grounded in insight and aligned with your goals. With a clear understanding of your sector, we design campaigns that support adoption and strengthen market presence.
