Paid Media Strategy
& Performance
We develop paid media strategies that combine audience intelligence with
structured optimisation to drive the adoption of climate and nature solutions.
Inspiring Advertising Campaigns
We’re with you every step of the way. From devising a winning strategy to executing successful campaigns and undertaking data-driven optimisation to enhance results, Orange Bird’s experienced environmental advertising team provide a range of services, including:
Audience Segmentation
Creative Design
Campaign Management
and Optimisation
Monitoring, Analytics
and Reporting
Discover the Right
Mix of Channels
There’s a variety of channels and platforms to advertise your brand, products and services but which ones are right for you?
Our environmental advertising specialists will work with you to determine which channels can deliver the best performance and value, including:
Paid Search
Search engine marketing (SEM), PPC ads…whatever you call it, we make it work! Paid Search ad campaigns can deliver impressive results regardless of budget. Putting you center stage on the biggest search engines in the world, our environmental advertising agency offers tailor made campaigns across:
Advertise on the world’s biggest search engine and drive targeted traffic straight to your site
1.2 billion unique monthly users with PPC advertising on Bing
Paid Social
With more than 4.5 billion users, paid social media ads are a fantastic way to reach and engage B2B and B2C audiences across:
Engage up to 900 million industry decision-makers across the globe with LinkedIn advertising campaigns
Increase brand visibility, explore social selling opportunities and reach more than 1.35 million unique monthly users with Instagram advertising
Promote your brand on the world’s most popular social media platform and capitalize on targeting opportunities for sustainable B2B and B2C companies
Stay relevant and generate engagement with campaigns to boost awareness, consideration and conversions
Inspire a younger audience and send your brand viral with TikTok video ads
Use promoted posts, trending tiles and spotlight videos to reach Reddit’s 50 million+ unique daily users
Discovery Ads
Discovery ad campaigns give you the opportunity to reach your audience with engaging visual campaigns across:
- YouTube
- Google Discover
- Gmail Promotions and Social
Display Advertising
Increase brand awareness, educate your audience and generate website traffic with strategically placed display ads across:
- Google Display Network (YouTube, Google Finance, Gmail + millions of network sites and apps)
- Sector-specific sites tailored to decision-makers within your target audience(s)
Industry Directories
Want to connect with motivated users who are actively looking for and comparing new solutions, products and services? Our advertising services extend to leading industry directories, including:
- Gartner Digital Markets: Capterra, SoftwareAdvice, GetApp
- G2
Ad Campaign Examples
LinkedIn Advertising Campaign for Clean Energy Company, Climeon
Instagram and Facebook Advertising Campaign for Retail Carbon Finance Startup, AVID
Engaging a B2C audience, Orange Bird launched, tested and optimised AVID’s advertising across the Meta platform (Instagram and Facebook) to deliver impressive results:
LinkedIn Advertising Campaign for Cleantech Company, SurfCleaner
LinkedIn Advertising Campaign for Retail Carbon Finance Startup, AVID
Orange Bird undertook a systematic and strategic approach to optimising AVID’s B2C LinkedIn Ads performance. Over a four month period, we created and tested25 ad creatives and campaign parameters to achieve the lowest cost per qualified lead.
When comparing the last 30-days of the campaign to the first 30-days of the campaign, we can see substantial improvements in performance:
LinkedIn Advertising Campaign for Circular Company, Grown.bio
LinkedIn Video Advertising Campaign for Clean Energy Company, Climeon
Why Choose an Environmental Advertising Agency?
At Orange Bird, we’re passionate about sustainability and climate action. By supporting cleantech, climate tech, circular and nature restoration companies, we’re playing our part in protecting the environment and helping to build a sustainable future.
Our experience as an environmental advertising agency ensures we have an in-depth understanding of how sustainable brands operate – and the challenges they face.