Campaign Setup
By identifying the right email marketing platform for your needs, setting up your campaign infrastructure and implementing automated workflows, Orange Bird gets your brand campaign-ready in no time!
Email Marketing
& Lifecycle Marketing
Targeted email strategies that combine audience segmentation, intelligent automation and lifecycle design to build sustained engagement and long-term value.
Engage Your Target Audience with Email Marketing
Working with cleantech, climate tech and circular companies to accelerate the sustainable transition, Orange Bird provides email marketing services that maximise your reach, increase engagement, nurture relationships and bring climate solutions to the fore.
With Orange Bird’s climate-focused email marketing services, you can connect with your target audience instantly. Our in-house email marketing experts will devise a custom campaign strategy that reflects your goals and KPIs, including:
List Segmentation
Orange Bird can help you build a GDPR-compliant email marketing list from scratch, cleanse existing data lists and segment lists for enhanced email marketing performance.
Custom Design
Our in-house design team will create bespoke email marketing designs that showcase your brand, grab attention and entice users to act.
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Compelling Copy
Launching a new product? Announcing industry changes? Keeping your subscribers up to date with company news? Whatever the message, Orange Bird’s multilingual copywriters will craft compelling and action-oriented content.
Technical Troubleshooting
Our in-house tech team is on hand to resolve any potential issues swiftly and effectively. Increase the ‘sendibility’ of your emails, overcome spam filters and ensure you remain GDPR-compliant.
Campaign Management
Bringing all the elements of your campaign together for seamless deployment, we’ll simplify email marketing campaign management and accelerate engagement.
Performance Optimisation
We take a data-driven approach to identify optimisation opportunities that enhance performance and maximise your ROI.
How You Succeed
with Orange Bird
Firstly, we’ll work together to understand your goals and your brand. Knowing how your company helps to mitigate the climate crisis both inspires and enables us to create highly successful email marketing campaigns.
Question 1
What are your overarching marketing and sales goals?
Question 2
Are you already using email marketing?
Question 3
Who is your target audience(s)?
Question 4
How does email marketing optimise the customer journey?
With the answers to these questions, we’ll begin devising a custom email marketing campaign that complements your existing marketing activities and contributes to a cohesive, holistic and effective marketing strategy.
Collaborating with you at every stage of the journey, Orange Bird provides the expertise, knowledge and drive you need to deliver inspiring email marketing content.
Examples and Results
To find out what you can achieve with our specialist email marketing services, take a look at our email marketing examples and results now:
Email Marketing Campaign for a CleanTech Company
Teaming up with a popular sector-specific website to distribute a themed email marketing campaign to existing newsletter subscribers, our client’s content was distributed to more than 100,000 users. Orange Bird drafted, designed and coded the marketing email, which achieved impressive results, including:
Open rate:
1.72x higher
than average benchmark
Click-through-rate (CTR):
3.4x higher
than average benchmark
Click-to-Open rate (CTOR):
2.81x higher
than average benchmark
Conversion rate:
1.6x higher
than average benchmark
Cost-per-conversion:
4.07x lower
than average benchmark
Email Marketing Campaign for a Carbon Offset Development Firm
Launching an email marketing campaign to promote and generate sign-ups for its latest webinar, our client relied on Orange Bird’s email marketing services to maximise performance. Orange Bird designed, drafted and built the email, achieving great results:
Open rate:
2.32x higher
than average benchmark
Click-through-rate (CTR):
3.5x higher
than average benchmark
Email Marketing Campaign for a Retail Carbon Finance Startup
Dispatched as part of a lead nurture sequence, Orange Bird designed, drafted and created compelling email content to build relationships with our client’s waitlist subscribers:
Open rate:
1.1x higher
than average benchmark
Click-through-rate (CTR):
8.2x higher
than average benchmark
Email Marketing for a CleanTech Energy Company
This publicly-listed cleantech energy company utilises Orange Bird’s email marketing expertise to build long-term relationships with its target audience. The Orange Bird team regularly designs, drafts and manages email newsletters campaigns, achieving fantastic results including:
Open rate:
2.3x higher
than average benchmark
Click-through-rate (CTR):
3.5x higher
than average benchmark
Click-to-Open rate (CTOR):
2.14x higher
than average benchmark
Want to improve your
email marketing performance?
Our team is committed to achieving your goals, we put our heart and soul into every campaign. The more people and organisations that hear about Cleantech and Greentech, the faster we can all make the transition to a cleaner economy. Contact us to see how we can work together to promote your products or services.
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