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Catalysing Climate Action with Native, a Public Benefit Corporation
Customer Profile
Background
Native is a carbon offset project developer that catalyses high-impact climate solutions by engaging brands and communities. As both a BCorp and a Public Benefit Corporation, Native has developed carbon offset projects in the US and globally for hundreds of organisations since 2000. Together with their network of supporters and partners, Native has helped shift the industry and trailblaze a path toward a more just and regenerative future, through practices that include forward-purchasing of carbon offsets, carbon insetting and a contribution approach to climate finance.
Over a span of two decades, Native has developed 80+ validated and verified climate projects and an established reputation as a trusted partner to purpose-led companies including Clif Bar, Eileen Fisher, Ben & Jerry’s, Allbirds, and many other top brands.
Marketing Communications
for Native
Native engaged Orange Bird, a Sustainability Marketing Agency, to help develop marketing communication materials for changemakers who want to support catalytic climate projects within their supply sheds; and ultimately pave the way for B2B partnerships that create positive change for the planet and communities.
Refine Native’s core messaging
- Connect with a target audience of purpose-led brands
- Embody Native’s mission for catalytic climate action
The Result:
Orange Bird helped craft a value proposition that educates and activates their B2B audience in a clear, concise and actionable way
Redesign Native’s website
Native’s previous website contained volumes of informative content, but in a variety of styles and aimed toward both individuals and businesses. Native’s primary audience - purpose-led brands - were easily confused about how to navigate the site and accomplish their goals.
Orange Bird helped by:
- refocusing the message in an immersive homepage
- creating clear and inviting calls-to-action
- developing a more intuitive navigation experience
- building key landing pages
- crafting compelling content and inviting design
- performing technical updates for improved site speed and search engine optimisation.
- configuring tracking so that meaningful metrics can be effectively measured and optimised.
The Result:
The updated website showcased Native’s expertise, scientific rigour and impact, while inviting and assisting visitors to take action.
were reduced on average
Coordinate and promote a webinar
Native wanted to present an intercontinental climate finance webinar to share thought-leadership, generate leads and build partnerships.
Orange Bird helped by:
- Coordinating technical aspects of the webinar using Zoom
- Creating an email campaign to invite Native’s network to the webinar
- Polishing the webinar slide deck
- Creating and publishing social posts to encourage registrations
- Developing a promotion kit to support co-panelists
The Result:
Achieved Native’s goal of advancing the conversation about a contribution-based approach to climate finance and generated 69 highly targeted and engaged leads.
Showcase the impact of Native’s climate projects
Native’s climate project overviews were informative and detailed, but lacked a consistent structure and compelling calls to action.
Orange Bird helped by:
- developing an interactive digital globe where visitors could find projects by region
- creating new pages to highlight projects by type
- developing a project overview template to showcase projects in a consistent and digestible format with descriptive and engaging content and clear directions about how to take action
The Result:
Potential supporters can easily find the projects they care about most, understand their impact and take action to get involved.
What Does Native
Say About Orange Bird
Orange Bird provides a wide range of capabilities from technical to creative, as well as seamless connection across these capabilities. Orange Bird crafts a solution and knows how to implement it from the technical build-out to the visual impression. We feel like we are fully served.
Orange Bird is swift, clever, and at once a great listener and a firm expert leader. They hear what we need and bring their expertise to deliver it. Well. And quickly. Every time.
Next Steps
Learn about how your organisation can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver your value for people and the planet.
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