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Case study
Cleantech Website for PFAS-Removal Technology Brand
Customer Profile
Offering: PFAS removal technology
Target markets: EU, Global
Target audience: Environmental compliance managers and consultants, industrial or municipal facility operators, corporate sustainability officers
Background
Sweden-based Chromafora was founded in 2010 to implement and commercialise its chemical innovations for treating polluted water – including its SELPAXT product, a brand of PFAS removal technology. To build a strong brand identity for SELPAXT, the company engaged Orange Bird to develop a compelling website for the product that stands independently while also complementing the parent brand.
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How Orange Bird Helped
The Orange Bird team was excited to help Chromafora promote its PFAS-removal brand SELPAXT, by designing and implementing a new website to showcase the product.
01/
Discovery and Planning
Orange Bird collaborated closely with Chromafora to understand the SELPAXT offering and its unique target audience. We developed an elegant and scalable site architecture that delivers an engaging visitor experience and shares helpful information about product features, applications and industry insights.
02/
Website Design Highlights
We designed an intuitive and visually appealing website with a robust lead-capture strategy according to a new visual identity for SELPAXT. The result showcases the PFAS-removal technology and drives engagement across multiple user journeys:
Technology Page
Interactive graphics and data visualisations simplify complex tech, supported by clear CTAs for white papers and in-depth resources.
Applications Pages
A modular layout presents use cases across industries with collapsible content, consistent visuals and targeted CTAs for enquiries.
Insights Section
A filterable blog layout organises articles, case studies and research, with clear CTAs for sign-ups and downloads.
Contact Page
A streamlined form with enquiry options, direct support links and embedded map supports user conversion.
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03/
Website Development in HubSpot CMS
Once the mockups were finalised, Orange Bird developed the website in HubSpot CMS, optimising for performance, SEO and mobile responsiveness.
Modular Templates
Custom templates were built for each page type, enabling the client’s team to easily add content while ensuring visual consistency and brand integrity.
SEO & Performance
Images were optimised, and meta tags were tailored to boost visibility in search engines and AI discovery tools.
Lead Capture
HubSpot forms and tracking were integrated across CTAs to streamline lead generation and conversion tracking.
Content Filtering
A custom filter panel was implemented in the Insights section to enhance visitor experience and content discoverability.
Key Results
Early indicators show the SELPAXT website is performing strongly, delivering both increased visibility and measurable business impact.
Brand awareness
Strengthened Brand Perception
The modern, user-centric website has positioned Chromafora’s SELPAXT as a cutting-edge solution in PFAS water treatment, reinforcing its role as a leader in environmental and industrial innovation.
20-30% traffic increase
Increased Engagement
In 2025, monthly direct, referral and organic traffic rose by an average of 20–30%, signaling greater awareness and interest. This uptick in traffic translated into meaningful user actions, including a rise in newsletter sign-ups, webinar registrations and contact form submissions—key indicators of growing trust and curiosity among potential clients.
75% increase in leads
Boosted Lead Generation
Strategically optimised pages and CTAs drove a 75% increase in lead submissions during February–March 2025, compared to the previous two months. This early momentum reflects the website’s effectiveness not just in attracting traffic, but in converting interest into actionable business opportunities.
Conclusion
The newly launched website effectively aligns with Chromafora’s goals for its SELPAXT brand, providing a high-quality digital presence that informs, engages and converts. The modular design approach in HubSpot CMS also allows the cleantech company to scale and adapt the website as they continue to innovate in water purification.
What Chromafora Says About Working
with Orange Bird
Orange Bird consistently impresses us with the quality of work, responsibility, availability, creativity, and value for money.
They are the best agency we’ve worked with.
Roger Eriksson
CMO, Chromafora
Next Steps
Find out how your organisation can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver value for people and the planet.
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