Renewable Energy Sector
Marketing for Pedal & Shift

Customer Profile

Name: Pedal & Shift
Industry: Renewable energy
Website: www.pedalandshift.com
Offering: Business development for renewable energy and ocean tech
Target markets: North America, Europe
Target audience: Technical service companies and industry associations

Background

Pedal & Shift provides business development for technical service companies that want to enter or grow in renewable energy and ocean tech sectors. 

Challenge

Pedal & Shift needed a laser-focused foundation for branding and marketing to clearly articulate their highly specialised offering and capture fast-moving renewable energy and ocean tech opportunities.

How Orange Bird Helped

As a Phase 1 engagement with a 4-month timeline, Orange Bird helped hone Pedal & Shift’s value proposition and developed foundational marketing elements.

Here are the steps we took.

01/

Foundational Workshops

Conducted foundational workshops with Pedal & Shift leadership to hone in on the brand's vision, mission, ESG and marketing goals, differentiated positioning, buyer personas and their jobs-to-be-done

02/

Messaging

Developed a Messaging House containing key marketing information - brand story, differentiated positioning, target segments, and messaging elements - to guide alignment and consistency across all communications

03/

SEO Optimisation

Developed a prioritised list of target keywords with high relevancy and purchase intent for SEO optimisation

04/

LinkedIn Profile

Elevated the brand's LinkedIn profile with new visuals and company info

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05/

Website

Elevated the brand's website including:

  • Migrated from Squarespace to HubSpot for more robust functionality and customisable website design
  • Provided content, design, web development, and SEO for a highly engaging and dynamic new homepage and flexible navigation structure to support the website's expansion and evolution
  • Created a new contact page with an integrated lead-generation form
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What Does Pedal & Shift Say About Orange Bird?

It's been a pleasure working with Orange Bird Agency. Their development of our brand positioning in our target markets has been key to this stage of our growth. They have translated our brand and purpose into our new website helping us send a strategically aligned message to potential clients and the industry broadly.

Ian Froude
Founder, Pedal & Shift

Next Steps

Find out how your organisation can partner with Orange Bird to accelerate the mainstream adoption of your climate or nature restoration solution. We’re excited to help you deliver value for people and the planet.

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