Renewable EnergyTech Marketing
for Momentum Materials

Customer Profile

Name: Momentum Materials
Industry: Clean Energy, Cleantech
Website: www.momentummaterials.com
Offering: Advanced carbon materials for fuel cells, lithium batteries, and other applications.
Target markets: Global
Target audience: Heads of Research and Development at fuel cell and battery manufacturers 

Background

Momentum Materials, a Canada-based supplier of advanced materials for clean energy applications, needed to grow awareness of its solutions among a global target audience across several industrial sectors. The client partnered with Orange Bird to increase organic traffic to their website and expand visibility across digital channels.

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How Orange Bird Helped

Orange Bird supported Momentum Materials with a range of marketing services, including:

01/

Groundwork
and Strategy

Orange Bird began by researching the niche and building a high-level SEO strategy together with an implementation plan. Key steps included:

  • Mapping decision-making units in Momentum Materials’ core audience segments
  • Compiling and analysing a list of key competitors
  • Prioritising high-relevance, high-intent keywords
  • Setting up Ahrefs Rank Tracker to monitor keyword performance
  • Implementing Google Analytics and Search Console for performance tracking
  • Identifying KPIs and developing a KPI dashboard
  • Creating a positioning framework
  • Building a backlink acquisition plan
02/

SEO Activities

To drive organic growth, Orange Bird executed a mix of technical, on-page, and content-focused initiatives:

  • Conducted a full website technical audit and applied fixes to improve performance
  • Supported Momentum Material ’s transition from a .ca to a .com domain
  • Optimised existing website content, titles, URLs, meta descriptions  and image alt tags for priority keywords
  • Created new SEO-optimised product pages, an applications page, services pages and news articles
  • Added blog functionality within Momentum Material’s WordPress structure for streamlined content publishing
  • Secured high-quality backlinks, including three industry directory listings
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03/

Social Media
Marketing

To boost brand presence and engagement on LinkedIn, Orange Bird:

  • Refined Momentum Materials’ LinkedIn profile branding
  • Planned, created  and published a consistent cadence of informative posts
  • Analysed performance data and delivered actionable insights

Developed audience targeting and budgeting recommendations for upcoming ad campaigns

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04/

HubSpot Solutions
& Sales Enablement

Orange Bird enhanced Momentum Materials’ sales enablement by:

  • Creating outbound email templates
  • Implementing gated content downloads on the website to support lead generation

Key Outcomes

Organic Website Performance

With tracking tools in place from the start (Google Analytics, Search Console, Ahrefs Rank Tracker, and a custom KPI dashboard), Orange Bird recorded measurable gains between Feb 1, 2025 – Aug 1, 2025:

  • 223% increase in Google search impressions
  • 91% increase in Google search clicks
  • 17% increase in average engagement time

LinkedIn Growth

Since Orange Bird began LinkedIn content support in March 2025, Momentum Materials has achieved:

  • 210% increase in followers
  • 70% increase in page views
  • 44% increase in unique visitors
  • 1300% increase in website traffic from LinkedIn

Keyword Rank Improvements

Over a three-month period:

  • Average keyword positions improved 9.6 places on desktop and 10.6 places on mobile
  • Secured top 3 rankings for 7 priority keywords on desktop and 5 on mobile

Conclusion

Our overarching strategy enabled Momentum Materials to achieve its objectives of increasing its search visibility and generating targeted engagement across digital platforms. With greater brand awareness amongst its target audiences, Momentum Materials is perfectly positioned to scale its impact.  

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What Momentum Materials Says about Working with Orange Bird:

Orange Bird has done a great job, especially with SEO, which has helped increase our traffic and make our products more visible to our target audience. Their team is friendly, highly responsive, and very easy to work with. I also appreciate how well-organized and clear their reports are.

Arlene Ai,
CEO, Momentum Materials

Next Steps

Learn about how your organisation can partner with Orange Bird to successfully connect your climate solution or nature restoration programme with target audiences. We’re excited to help you deliver your value for people and the planet.

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