Clean Energy Marketing
for Cascade Drives

Customer Profile

Name: Cascade Drives
Industry: Industrial cleantech, clean energy  
Website: www.cascadedrives.com
Offering: Heavy-duty electromechanical actuators that can replace polluting hydraulics in commercial and industrial equipment
Target markets: Europe, North America
Target audience: OEMS of industrial equipment requiring linear motion capabilities

Background

Cascade Drives has developed and commercialized electric linear motion technology to replace hydraulic actuators for heavy-duty industrial functions, including power steering in commercial buses and trucks and lifting or tilting motion in material handling equipment. 

Challenge

Help the cleantech scale-up with clean energy marketing campaigns to increase awareness for its industrial electric alternatives to hydraulic actuators. 

How Orange Bird Helped

The Orange Bird team was excited to get to work helping SurfCleaner share its clean water solutions with a global audience.

01/

Organic LinkedIn Marketing

  • Ideate, research, draft, and publish organic LinkedIn posts to grow awareness among targeted audiences for Cascade Drives’ industrial cleantech solutions.

Examples:

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02/

Brand Awareness Ad Campaigns

  • Audience targeting, ad copy, visuals, and implementation for LinkedIn advertising campaigns.
  • With an experimental LinkedIn ad budget* of only $100, Orange Bird helped Cascade Drives achieve:
03/

Search Engine Optimisation (SEO)

To enable prospective customers reach the SurfCleaner website, Orange Bird performed technical SEO optimisations to increase site speed, security and performance, leading to page loading times being cut in half and supporting SurfCleaner’s goal of achieving higher SERPs rankings. 

Orange Bird conducted keyword research to identify core topics and subtopics for each target audience segment. This research guided the development of targeted content marketing pieces and formed the basis of SurfCleaner’s on-page SEO strategy.  

The agency also analyzed and secured authoritative backlinks to increase brand awareness and improve SEO rankings via off-page SEO., ultimately increasing SurfCleaner’s backlinks by 4X. 

9000
impressions
30+
leads

*Orange Bird typically works with larger ad budgets to develop cleantech advertising campaigns. In this case a small budget was used to experiment with a new tradeshow audience.

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04/

Marketing Content Creation

Ideate, draft, design, perform SEO optimization, and publish articles for the Cascade Drives blog.

Cascade Drives Launches in the US, Spring 2023

Interview with Cascade Drives new COO Edward Källrot

What Does Cascade Drives Say Orange Bird?

How satisfied are you with the work of Orange Bird for your company?

"10 out of 10" Highly Satisfied

Andreas Aspell,
Sales Engineer, Cascade Drives
What do you like about Orange Bird's work?
The professional and supportive approach. 
Max Streng,
Sales Engineer, Cascade Drives

Next Steps

Learn about how your organization can partner with Orange Bird to successfully communicate your vision to potential customers. We’re excited to help you deliver your value for people and the planet.

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