AQUABATTERY Case Study: HubSpot & Digital Growth

Customer Profile

Name: AQUABATTERY

Industry: Energy Storage, EnergyTech, Sustainable Energy

Website: www.aquabattery.com

Offering: Breakthrough large-scale battery technology that stores renewable energy in table salt and water

Target markets: Global

Target audience: Decision-makers at renewable power producers

Background

AQUABATTERY is a sustainable energy tech company revolutionising energy storage by enabling a 100% renewable grid through its long-duration energy storage (LDES) technology. By using water and table salt, AQUABATTERY provides a sustainable alternative for storing solar and wind electricity, addressing the critical challenge of renewable energy intermittency.

Challenge

As an energy tech company with a revolutionary technology to support the transition to renewable energy, AQUABATTERY wanted to build a robust infrastructure to turn data into insights and insights into growth while creating brand stickiness with potential customers, employees and other stakeholders.

How Orange Bird Helped

Orange Bird collaborated with AQUABATTERY and its design partner to set up, develop and maintain a high-performing website using Hubspot CMS. We also optimised Hubspot CRM for more effective relationship management with investors, prospects and customers.
Orange Bird’s Hubspot-certified team performed the following activities:

01/

Website Development

In collaboration with AQUABATTERY and its partners, Orange Bird built a new website from the ground up using HubSpot CMS. The development followed AQUABATTERY’s design specifications and incorporated content provided by its internal team.

02/

Website Optimisation & Performance Management

Configured the optimal setup of the newly acquired domain, AQUABATTERY.com, and the previous site, AQUABATTERY.nl.

03/

Privacy & Compliance

Implemented HubSpot’s Consent Management Platform (CMP) aligned with regulatory requirements.

04/

Data Infrastructure & CRM Setup

Optimised HubSpot CRM architecture, enabling AQUABATTERY to efficiently track, analyse and respond to enquiries from both customers and investors.

05/

Ongoing Maintenance & Technical Support

Provided continuous website monitoring, hosting management and proactive issue resolution to sustain high-performance standards.

Key Outcomes

Enhanced Brand Presence

A seamless, high-performance website improved visibility and engagement with potential customers and stakeholders.

Optimised Lead Management

A structured Hubspot CRM system enabled AQUABATTERY to capture and convert leads efficiently, supporting business growth.

Regulatory Compliance

Implementation of privacy tools ensured compliance with evolving data protection laws.

Scalable Digital Infrastructure

A robust system positioned AQUABATTERY for sustained digital growth and future marketing initiatives.

Conclusion

Through strategic website development, CRM implementation and compliance management, Orange Bird empowered AQUABATTERY with a digital foundation that supports its mission to drive renewable energy adoption.

By turning data into insights and insights into growth, Orange Bird helps cleantech companies like AQUABATTERY maximise their market impact and accelerate the transition to a sustainable energy future.

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Next Steps

Find out how your organisation can partner with Orange Bird to accelerate the adoption of your sustainable product or service. We’re excited to help you deliver value for people and the planet.

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Hubspot Solutions for Energy Storage Company