--- title: Search Strategy & Optimisation for Climate Tech | Orange Bird description: SEO and AI search strategy to improve visibility, attract audiences and become the new norm for climate tech and nature organisations. image: https://orange-bird.agency/hubfs/search-engine-optimization-seo-ai.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. This is cleaner than 94% of all web pages globally. [More information](https://orange-bird.agency/carbon-lite-websites/) # Search Strategy & Optimisation Search is evolving rapidly, reshaping how climate solutions are discovered and evaluated — requiring strategies that ensure sustained visibility across both established search engines and emerging AI-driven platforms. [Request a proposal](https://orange-bird.agency/contact/) [Contact us](https://orange-bird.agency/services/search-engine-optimization-seo-ai/#openpopup) ## Why Choose Orange Bird for SEO and AI Optimisation? At Orange Bird sustainability marketing agency, we’ve been dedicated to promoting companies with cleantech, nature-based and circular solutions to the climate crisis since 2017. Our flock is passionate about using our marketing expertise to help build a better future by accelerating the adoption of environmentally sustainable products and services. ![image 60](https://orange-bird.agency/hs-fs/hubfs/image%2060.png?width=204&height=69&name=image%2060.png) ![image 61](https://orange-bird.agency/hs-fs/hubfs/image%2061.png?width=170&height=69&name=image%2061.png) ![image 62](https://orange-bird.agency/hs-fs/hubfs/image%2062.png?width=196&height=50&name=image%2062.png) ![image 63](https://orange-bird.agency/hs-fs/hubfs/image%2063.png?width=199&height=71&name=image%2063.png) ![Frame 26086327](https://orange-bird.agency/hs-fs/hubfs/Frame%2026086327.png?width=248&height=70&name=Frame%2026086327.png) ![image 65](https://orange-bird.agency/hs-fs/hubfs/image%2065.png?width=229&height=69&name=image%2065.png) ![image 66](https://orange-bird.agency/hs-fs/hubfs/image%2066.png?width=292&height=62&name=image%2066.png) ![Frame 26086328](https://orange-bird.agency/hs-fs/hubfs/Frame%2026086328.png?width=258&height=65&name=Frame%2026086328.png) ![Frame 26086326](https://orange-bird.agency/hs-fs/hubfs/Frame%2026086326.png?width=166&height=76&name=Frame%2026086326.png) ![Union](https://orange-bird.agency/hubfs/Union.svg) #### Certified SEO experts with proven results ![Group-Jan-12-2026-11-02-55-2857-AM](https://orange-bird.agency/hubfs/Group-Jan-12-2026-11-02-55-2857-AM.svg) #### AI discoverability pioneers leveraging emerging strategies ![Vector-2](https://orange-bird.agency/hubfs/Vector-2.svg) #### Eco-solution specialists with rich expertise in optimising for mainstream and niche audiences ![globe-2](https://orange-bird.agency/hubfs/globe-2.svg) #### Multilingual SEO We optimise websites in English, Dutch, German and more ![Group (1)](https://orange-bird.agency/hubfs/Group%20(1).svg) #### Industry-Specific Expertise We account for legal regulations, security concerns and other business-specific factors ![Vector (1)-1](https://orange-bird.agency/hubfs/Vector%20(1)-1.svg) #### CMS Flexibility We work with websites on various content management systems #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) We Help Ensure Your Audiences Find Your Climate Solution on Search Engines and AI Tools](https://orange-bird.agency/contact/) ## Maximise Your Website’s Visibility AIO (artificial intelligence optimisation) and SEO (search engine optimisation) are core marketing instruments for companies with environmental services or eco-friendly products to increase visibility for their climate and nature restoration solutions. At Orange Bird, our certified SEO and marketing experts with AI expertise are committed to supporting those tackling the biggest challenges of our generation. We help you maximise online discoverability by leveraging the latest SEO and AI-optimisation strategies and expert techniques with the highest ethical practices to connect your solutions with the audiences that need them most. With years of experience and proven results in clean technology and sustainability marketing, we help cleantech, circular and nature-based companies: - Get found quickly online - Rank higher in search results - Optimise for niche eco-focused search tools - Appear in generative AI responses for relevant prompts - Expand their reach and attract more clients #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Get Your Free SEO and AI-Discoverability Assessment We provide an initial SEO and AI-Visibility Audit report for your website](https://orange-bird.agency/contact/) ## Our AI Optimisation and SEO Services #### SEO and AI-visibility audit Orange Bird performs a full assessment of your website’s AI visibility and SEO performance, identifying areas for improvement **KEY BENEFIT:** a clear understanding of your website’s baseline searchability and what is required to achieve your goals #### Strategy sync-ups Regular meetings with your Orange Bird project lead to align on goals, discuss plans, review performance and refine strategy **KEY BENEFIT:** a dedicated partner helping you develop and execute a strong plan so your website is easily found by your audience when performing relevant search queries online or in AI tools #### Technical hotfixes Quick fixes for critical technical issues that can deliver immediate improvements **KEY BENEFIT:** faster visibility improvements, with some results visible within weeks #### SEO and AIO plan Build a data-driven strategy, including buyer personas, keyword research and priority topics **KEY BENEFIT:** a roadmap for growing brand authority, optimising for untapped search opportunities and focusing on high-impact topics #### Keyword research & topic clusters Analyse search trends, search intent and competition to prioritise topics and keywords **KEY BENEFIT:** a strategic list of core and long-tail keywords to guide content development and boost visibility #### Search competition analysis Identify and analyse top-ranking competitors for relevant searches to benchmark and develop a winning strategy **KEY BENEFIT:** insights into how to rank above competing alternatives to your climate solution in relevant search results #### On-page SEO and AI Optimisation Optimise site structure, interlinking and technical elements while enhancing content for greater relevance and engagement **KEY BENEFIT:** a search-friendly, high-ranking website that reaches the right audiences through Google, Ecosia and other search engines as well as AI-generated results, voice searches and smart assistants #### Ethical link building Secure high-quality backlinks from relevant, authoritative sources to build credibility **KEY BENEFIT:** strong, natural growth of your inbound link profile that enhances site authority and search rankings #### Search-friendly content creation Craft high-quality content that is optimised for search engines and AI visibility and tailored to your audience and business goals **KEY BENEFIT:** engaging, search-friendly content that attracts and converts prospects #### KPI dashboard and Kanban board Provide a custom dashboard to track performance and a Kanban board reflecting our work progress **KEY BENEFIT:** real-time insights and transparency into performance and execution #### Expert analysis and continuous improvement Monitor rankings, analyse search trends and refine strategies based on performance data and discovery of new opportunities **KEY BENEFIT:** a data-driven approach to sustained organic website traffic growth, measurable business impact and wider adoption of your climate solution ![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) #### Let’s optimise your website for organic growth ## AI Optimisation and SEO as Part of Your Holistic Marketing Strategy We understand that AI optimisation and SEO are pieces of a broader marketing strategy. They work best when integrated with [social media](https://orange-bird.agency/services/cleantech-social-media-marketing/), [content marketing](https://orange-bird.agency/services/sustainable-content-marketing/), [paid ads](https://orange-bird.agency/services/paid-media-strategy-performance/), [web development](https://orange-bird.agency/services/web-strategy-development-maintenance/), [branding and design](https://orange-bird.agency/services/brand-strategy/) and other digital marketing components – all of which our team can support you with. Whether you engage us solely for search optimisation or as part of a broader marketing strategy, our flexible approach means you can scale and adapt your engagement with Orange Bird as your needs evolve. ## Examples of Orange Bird’s Search Optimisation Results 01/ #### Search Visibility for Climeon Orange Bird’s SEO experts helped Climeon, a clean energy technology company, achieve \>5x Organic search traffic increased by 3.92x Search CTR increased by 115.13% Referring domains increased by ![climeon-logo-dark](https://orange-bird.agency/hubfs/climeon-logo-dark.svg) Orange Bird, from the start, has exceeded our expectations in every way. We were immediately impressed by the organisation and the transparency they provide in all of the work they do. Lindsey Karlsson, Marketing and Communications Manager, Climeon [Read the case study](https://orange-bird.agency/case-studies/climate-tech/climeon-clean-energy-marketing-case-study/) 02/ #### SEO for Surfcleaner Orange Bird worked with Surfcleaner, a cleantech company addressing water pollution, to earn these search visibility wins: 40% Increase in organic traffic in one quatrer Top ranking on Google for multiple keywords 4x increase in backlinks ![Surfcleaner\_white 2 (1)](https://orange-bird.agency/hubfs/Surfcleaner_white%202%20(1).svg) Orange Bird’s knowledge and experience have enabled us to achieve our objectives, while the team’s commitment to understanding the more complex technical aspects of our product highlights their professionalism and enthusiasm. Roger Eriksson, Head of Marketing, SurfCleaner [Read the case study](https://orange-bird.agency/case-studies/climate-tech/surfcleaner-watertech-marketing-case-study/) 03/ #### AI Discoverability for Orange Bird Our prospects often tell us they have discovered Orange Bird through AI tools like Microsoft Copilot, ChatGPT and Gemini. We help clients achieve the same visibility by strengthening their online presence across authoritative sources, ensuring their brand can be referenced by AI tools. You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 04/ #### Searchable Content Orange Bird crafts strategic marketing content designed to rank high in search results, attracting and engaging readers with valuable and relevant information. You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version 05/ #### Authoritative Backlinks Content created by Orange Bird for our clients has earned backlinks from: [![image 73](https://orange-bird.agency/hs-fs/hubfs/image%2073.png?width=133&height=21&name=image%2073.png)](https://orange-bird.agency/hubfs/image%2073.png) [![image 74](https://orange-bird.agency/hs-fs/hubfs/image%2074.png?width=68&height=25&name=image%2074.png)](https://orange-bird.agency/hubfs/image%2074.png) [![image 75](https://orange-bird.agency/hs-fs/hubfs/image%2075.png?width=71&height=17&name=image%2075.png)](https://orange-bird.agency/hubfs/image%2075.png) [![image 76](https://orange-bird.agency/hs-fs/hubfs/image%2076.png?width=72&height=17&name=image%2076.png)](https://orange-bird.agency/hubfs/image%2076.png) [![image 77](https://orange-bird.agency/hs-fs/hubfs/image%2077.png?width=132&height=21&name=image%2077.png)](https://orange-bird.agency/hubfs/image%2077.png) [![image 78](https://orange-bird.agency/hs-fs/hubfs/image%2078.png?width=65&height=17&name=image%2078.png)](https://orange-bird.agency/hubfs/image%2078.png) [![image 79](https://orange-bird.agency/hs-fs/hubfs/image%2079.png?width=115&height=20&name=image%2079.png)](https://orange-bird.agency/hubfs/image%2079.png) [![image 80](https://orange-bird.agency/hs-fs/hubfs/image%2080.png?width=138&height=21&name=image%2080.png)](https://orange-bird.agency/hubfs/image%2080.png) [![image 81](https://orange-bird.agency/hs-fs/hubfs/image%2081.png?width=93&height=31&name=image%2081.png)](https://orange-bird.agency/hubfs/image%2081.png) [![image 82](https://orange-bird.agency/hs-fs/hubfs/image%2082.png?width=121&height=19&name=image%2082.png)](https://orange-bird.agency/hubfs/image%2082.png) 06/ #### Technical Performance Optimisation Orange Bird’s web development experts are proficient in front-end technologies, CMS platforms, database optimisation, indexing strategies and much more. We apply our expertise to ensure our clients’ websites are sound and robust, removing any technical barriers to being position at the top of search results. [![image 71 (1)](https://orange-bird.agency/hs-fs/hubfs/image%2071%20(1).png?width=86&height=75&name=image%2071%20(1).png)](https://orange-bird.agency/hubfs/image%2071%20(1).png) **PageSpeed Insights performance improvements achieved for our clients:** You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## Ready to get started? **Request your free SEO and AI-visibility audit today!** If your company focuses on environmentally sustainable products or services, we’d love to hear from you and discuss how we can help grow awareness for your climate or nature restoration solution. Submit the form to get started with your free website discoverability assessment. [Schedule a call](https://orange-bird.agency/services/search-engine-optimization-seo-ai/#openpopup) Global warming and biodiversity loss 1970-2020 [Source](https://biodiversitystripes.info/globalbiowarming/) #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let’s join forces to achieve climate resilience and restore nature](https://orange-bird.agency/contact/) ![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) #### Let’s join forces to achieve climate resilience and restore nature [Schedule a call](https://orange-bird.agency/services/search-engine-optimization-seo-ai/#openpopup) [![Bird icon in the circle](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg)](https://orange-bird.agency/services/search-engine-optimization-seo-ai/#openpopup) **Driven by marketing for climate and nature?** Apply your talent where it matters most. [Join our flock](https://orange-bird.agency/agency/join-the-flock/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **Driven by marketing for climate and nature?** Apply your talent where it matters most. [Join our flock](https://orange-bird.agency/agency/join-the-flock/) ![Alena photo in circle](https://orange-bird.agency/hs-fs/hubfs/alena-photo-in-circle.webp?width=123&height=123&name=alena-photo-in-circle.webp) #### Request a meeting with Alena Kuz Select Time MTWTFSS Select Duration 15 min 30 min 45 min 1 hour Select Time Select a day first What would you like to discuss? Back Request a meeting ![Orange Bird Logo](https://orange-bird.agency/hubfs/logo-1.svg) ### Thank you very much for your interest! We've sent your meeting request to Alena Kuz 🕊️ [Check out Resources](https://old.orange-bird.agency/blog/)