on Monday December 9, 2019

New Digital Marketing Opportunities for Your Sustainable Business

Whether you want to increase visibility for your brand or sell more online, you can hardly do without ads on Social Media and Search engines, Google in particular. In a bid to win the advertiser, Facebook, Instagram, LinkedIn and Google are constantly improving their platforms and offering a more personalised experience, more granular audience targeting, more prominent “real estate” for ads to grab online users’ attention. Here we look into the most interesting updates from the Social Media giants and Google, and the ad functionality they have introduced recently but which is not widely used yet. In the first part, we’ll go over opportunities from Facebook and its digital products, Instagram and WhatsApp.


on Tuesday November 12, 2019

Customer Story: Deko Eko is Transforming the Waste Management Industry

The world is moving towards sustainability in different ways. We are all aware of value from renewable energy, wastewater treatment, clean vehicles and waste recycling. But did you know that waste upcycling gives a second life to your waste much faster and with less energy expended?

jewelry from upcycled materials


on Thursday July 4, 2019

Customer Journey Mapping for Volksuniversiteit Amsterdam

Customer Journey Mapping in 4 steps

Once upon a time there was… a young woman from Amsterdam, her name was Anna. Anna is 33 years old, spontaneous, taking steps in her career and very much interested in personal development. This is the story of Anna, who in the end turned out to be Sophie.

Anna represents the large group of female inner-city young adults (25-40) in Amsterdam. A rapidly growing target group, interesting for many companies. Our client Volksuniversiteit Amsterdam offers a wide range of courses and workshops, including language and personal development courses.


on Sunday June 9, 2019

Highlights of Cleantech Forum Europe 2019

Brief summary of this article:

The Setting

Stockholm has become the host for Cleantech Forum Europe for the second time and we definitely know why: from the moment of landing in the city’s airport you feel both the culture of innovation and the focus on climate change mitigation: you are reminded about it literally at every step of the Arlanda airport.

The city itself is built on 14 islands. As a result, the city is uniquely beautiful. However, the beauty of this Northern Venice is so tender and fragile in spring that you cannot help but want to preserve it. Such a worthwhile business case for innovating with clean technologies in view of the imminent climate crisis!


on Sunday March 17, 2019

Google Optimize Enables Quick Launch of Personalized Landing Pages

Swift and timely reaction is half the battle for a digital marketer. However, things change too quickly to foresee what kind of content – titles, texts, links, images, videos, etc. – will be more relevant for users or for a specific segment of users at a certain moment or at a certain location.

For example, we often feel the need to adjust one landing page to different ad groups in a Google Ads campaign – I’ve personally faced that problem numerous times. It happens when most of the content from a landing page reflects the needs of different user segments targeted by the ad groups, yet I’d love to make some minor changes (like change the title and replace some keywords and phrases, add a link) to meet the needs of each segment better. Definitely, one can create multiple pages based on the original landing page, however, this is hardly a viable solution: such pages do not get listed in a sitemap, become outdated and completely forgotten. It takes plenty of time to create, develop, maintain and remove them in time.