Sustainability

Marketers

Team Team

Who We Are

We’re quite a mixed flock striving to enable the transition to a clean and green economy by providing professional marketing services to cleantech, circular and positive impact companies. From marketers, copywriters, SEO professionals, advertising specialists, designers, code addicts, to strategic thinkers and data analysts, it takes a broad range of expertise and skills to make sure we deliver value and help our clients find their target audience faster and serve it better.

The Story Behind the Orange Bird Name

A little bird in a coal mine… Canaries used to be taken underground to save coal miners from poisoning. These little birds were the first to respond to adverse conditions and manifest the presence of life-threatening gases. No wonder birds are included on the list of 14 baseline sustainability indicators of the environment by the British government. They are the first to herald deteriorating changes and are also the hallmarks of sustainability. We, digital birds at Orange Bird Agency, are sincerely concerned about climate change and step in with marketing services for companies that foster sustainability and help humanity to stop accelerating global warming. Like canaries in coal mines, we hope to ring the bell of change and help the clean technologies, products and services that keep our ecosystems safe and thriving to be successful.

Why Orange? Our agency is based in the Netherlands and orange is the embodiment of Dutch positivity and their sense of priorities. That’s why it reflects our own optimism for clean and circular solutions, and a sustainable future as our #1 priority.

Meet the Orange Bird Flock

Alena the Digibird
The Digibird
Alena the Digibird

Leader of the Flock, Strategy, Client Success

Diane the Pipit
The Pipit
Diane the Pipit

Advertising, Copywriting

Ketti the Nene
Ketti the Nene
Ketti the Nene

Copywriting, PR

Jenny the Egret
Jenny the Egret
Jenny the Egret

SEO, Content, Product Management

Dasha the Hoopoe
Dasha the Hoopoe
Dasha the Hoopoe

Branding, Client Success

Lera the Puffin
Lera the Puffin
Lera the Puffin

Marketing Analytics, Copywriting, Design

Nataliia the Seagull
The Seagull
Nataliia the Seagull

SEO, Data Analysis

Kate the Orange Robin
Kate the Orange Robin
Kate the Orange Robin

Copywriting, Editing

Alina the Tauraco
The Tauraco
Alina the Tauraco

Graphic Design

Tatsiana the Hawfinch
The Hawfinch
Tatsiana the Hawfinch

SEO, Advertising, PR

Pavel the Sparrow
The Sparrow
Pavel the Sparrow

Web Development

Vlad the Dove
The Dove
Vlad the Dove

Copywriting, PR

Darya the Ibis
The Ibis
Darya the Ibis

Market Research, Client Success

Alex the Catbird
The Catbird
Alex the Catbird

Web Development, SEO

Owl of Athena Hall

SEO Competitive Analysis
and Keyword Research

Certified:
Hawfinch

AGILE MARKETING Certified Professional
Scrum Master

Certified:
Sparrow

Certified Professional
Scrum Product Owner

Certified:
Digibird

GOOGLE ADS Search, Display, Video,
Mobile, Shopping

Certified:
Digibird, Kingfisher,
Hawfinch

FACEBOOK Facebook Blueprint
Certified Planner

Certified:
Digibird

GOOGLE ANALYTICS Advanced User
Power User

Certified:
Digibird, Kingfisher

MARKETING AUTOMATION WITH HUBSPOT Inbound Marketing
Marketing Software

Certified:
Kingfisher

Marketing Software

Certified:
Digibird

DATA ANALYTICS Data Visualization and Communication with Tableau, Digital Analytics for Marketing Professionals

Certified:
Seagull

ENVIRONMENTAL & TECHNOLOGY COPYWRITING

Specialists:
Dove, Pipit

DESIGN

Specialists:
Woodpecker, Tauraco

Let Orange Birds take care of your marketing! Go, Orange Birds!

How We Work

Orange Birds are agile birds. We see value delivery as the main objective. Therefore, Agile for Orange Bird means

  • Focus on value for the customer
  • Deliver value quickly
  • Work transparently
  • Get frequent customer feedback, adapt and improve
Learn more

To make the right decisions in our work we rely on data-driven marketing:

  • We define goals and use clear targets and key performance indicators
  • We track all our online and offline efforts and measure progress using data
  • We continuously set up A/B and multivariate tests
  • We love analyzing data, spotting trends and uncovering new opportunities

Orange Bird Agency in the Media

Orange Birds share expertise and promote sustainable marketing

Business thinking

How can marketing be used in the transition to a circular economy?

Alena Kuzniatsova shared with IntheloopGames her ideas and specific recommendations as to how marketers can help a company move up the circularity ladder

Business thinking

Alena Kuzniatsova and David Hardisty, a marketing professor at the University of British Columbia’s Sauder School of Business, who studies “green consumers”, talked about sustainable marketing in Network for Business Sustainability’s podcast.

Listen to the podcast to learn what practices make marketing sustainable and how to become a part of the sustainability movement

Business thinking

B the Change – a medium channel with stories of people using business as a force for good – published the highlights from the conversation of Alena Kuzniatsova and David Hardisty about tips, challenges and opportunities for sustainable marketing

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