Tag: Conversion optimisation

on Tuesday January 4, 2022

Sustainability Digital Marketing: Learnings in H2 2021

The digital landscape evolves rapidly, which is why Orange Birds are continually learning! Share in our sustainability marketing discoveries and learn what the ESG revolution means for circular brands, how to utilise Google Analytics 4 to prepare for a ‘cookie-less future’, when to contact leads for maximum conversions and much, much more!

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on Thursday March 26, 2020

5 Updates from Google to Increase Digital Ads Performance

Today, we’d like to go over some of the Google Ads and YouTube functionality updates which may be more on the technical side and have gone unnoticed, yet provide important functionality that can help you improve your digital strategies and campaign management.

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on Wednesday March 18, 2020

4 New Types of Ads on Google You Can Take Advantage of

In one of our previous posts we’ve outlined what new functionality and improvements to its digital products Facebook has launched recently. Let’s now look at where Google and its properties are heading and how we, digital marketers, can take advantage of these updates.

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on Monday December 9, 2019

New Digital Opportunities for Your Online Campaigns (Part 1)

Whether you want to increase visibility for your brand or sell more online, you can hardly do without ads on Social Media and Search engines, Google in particular. In a bid to win the advertiser, Facebook, Instagram, LinkedIn and Google are constantly improving their platforms and offering a more personalised experience, more granular audience targeting, more prominent “real estate” for ads to grab online users’ attention. Here we look into the most interesting updates from the Social Media giants and Google, and the ad functionality they have introduced recently but which is not widely used yet. In the first part, we’ll go over opportunities from Facebook and its digital products, Instagram and WhatsApp.

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