on Monday December 10, 2018
Analyst Relations can be Most Helpful for Winning Enterprise CustomersIt is all about value, that is why it works not only for big corporates Who is this marketing channel for?
As Wikipedia has it, “analyst relations is a corporate strategy and a marketing activity in which corporations communicate with ITC industry analysts … who work for independent research and consulting firms”. We have nothing against this definition except for one thing – you do not need to be a billion dollar corporation to forge successful relations with analysts, be it the 1st tier research firms such as Gartner and Forrester or over a thousand of 2nd and 3rd tier consulting agencies. We have successfully done analyst relations for both big corporates and smaller guys. For example, in 2017 we helped Targetprocess, a young company with 103 employees, to get into Gartner’s Magic Quadrant, which proves that this channel is not only for big corporates.More