--- title: "AQUABATTERY Case Study: HubSpot & Digital Growth | Orange Bird" description: Strategic HubSpot and digital infrastructure that strengthened AQUABATTERY's visibility, optimised lead management and supported market expansion. image: https://orange-bird.agency/hubfs/aquabattery-energy-storage-marketing-case-study.png --- [![Logo Orange Bird](https://orange-bird.agency/hubfs/logo-main-2.svg "Logo Orange Bird")](https://orange-bird.agency/) - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) - [Privacy Policy](https://orange-bird.agency/privacy-policy/) **[chirp@orange-bird.agency](mailto:chirp@orange-bird.agency)** The Hague / The Netherlands Carbon-lite Full version - [Purpose](https://orange-bird.agency/purposeful-marketing/) - Services - 01 [Market Research](https://orange-bird.agency/services/sustainable-market-research/) - 02 [Brand Strategy & Identity](https://orange-bird.agency/services/brand-strategy/) - 03 [Web Development](https://orange-bird.agency/services/web-strategy-development-maintenance/) - 04 [HubSpot Solutions](https://orange-bird.agency/services/hubspot-solutions-for-cleantech-marketing/) - 05 [Search Strategy](https://orange-bird.agency/services/search-engine-optimization-seo-ai/) - 06 [Paid Media](https://orange-bird.agency/services/paid-media-strategy-performance/) - 07 [Content Strategy](https://orange-bird.agency/services/sustainable-content-marketing/) - 08 [Social Media Strategy](https://orange-bird.agency/services/cleantech-social-media-marketing/) - 09 [Email Marketing](https://orange-bird.agency/services/lifecycle-email-marketing/) - 10 [Analyst Relations](https://orange-bird.agency/services/analyst-relations-for-climate-nature/) - [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 01 [Clients](https://orange-bird.agency/clients/cleantech-marketing-agency-reviews/) - 02 [Case Studies](https://orange-bird.agency/clients/climate-tech-marketing-agency-case-studies/) - [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 01 [Agency](https://orange-bird.agency/agency/the-sustainability-marketing-agency/) - 02 [Join the Flock](https://orange-bird.agency/agency/join-the-flock/) - [Contact](https://orange-bird.agency/contact/) Carbon-lite Full version This web page has a carbon rating of A+. This is cleaner than 94% of all web pages globally. [More information](https://orange-bird.agency/carbon-lite-websites/) ![logo 2 (1)](https://orange-bird.agency/hubfs/logo%202%20(1).svg) ![Orange Bird](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/orange-bird.png) Case study # Hubspot Solutions for Energy Storage Company ## Customer Profile Name: AQUABATTERY Industry: Energy Storage, EnergyTech, Sustainable Energy Website: [www.aquabattery.com](https://aquabattery.com/?utm_source=Orange-Bird&utm_medium=website&utm_campaign=case-studies&utm_content=AQUABATTERY) Offering: Breakthrough large-scale battery technology that stores renewable energy in table salt and water Target markets: Global Target audience: Decision-makers at renewable power producers #### Background AQUABATTERY is a **sustainable energy tech company** revolutionising energy storage by enabling a 100% renewable grid through its long-duration energy storage (LDES) technology. By using water and table salt, AQUABATTERY provides a sustainable alternative for storing solar and wind electricity, addressing the critical challenge of renewable energy intermittency. #### Challenge As an energy tech company with a revolutionary technology to support the transition to renewable energy, AQUABATTERY wanted to build a robust infrastructure to **turn data into insights and insights into growth** while creating brand stickiness with potential customers, employees and other stakeholders. ## How Orange Bird Helped Orange Bird collaborated with AQUABATTERY and its design partner to **set up, develop and maintain** a high-performing website using Hubspot CMS. We also optimised Hubspot CRM for more effective relationship management with investors, prospects and customers. Orange Bird’s Hubspot-certified team performed the following activities: 01/ #### Website Development In collaboration with AQUABATTERY and its partners, Orange Bird built a new website from the ground up using HubSpot CMS. The development followed AQUABATTERY’s design specifications and incorporated content provided by its internal team. 02/ #### Website Optimisation & Performance Management Configured the optimal setup of the newly acquired domain, AQUABATTERY.com, and the previous site, AQUABATTERY.nl. 03/ #### Privacy & Compliance Implemented HubSpot’s Consent Management Platform (CMP) aligned with regulatory requirements. 04/ #### Data Infrastructure & CRM Setup Optimised HubSpot CRM architecture, enabling AQUABATTERY to efficiently track, analyse and respond to enquiries from both customers and investors. 05/ #### Ongoing Maintenance & Technical Support Provided continuous website monitoring, hosting management and proactive issue resolution to sustain high-performance standards. You are viewing the carbon-lite version of our website. You may toggle to the full version to see the images. Carbon-lite Full version ## Key Outcomes ![anchor-point 1-1](https://orange-bird.agency/hubfs/anchor-point%201-1.svg) #### Enhanced Brand Presence A seamless, high-performance website improved visibility and engagement with potential customers and stakeholders. ![hubspot 1](https://orange-bird.agency/hubfs/hubspot%201.svg) #### Optimised Lead Management A structured Hubspot CRM system enabled AQUABATTERY to capture and convert leads efficiently, supporting business growth. ![anchor-point 1 (1)-1](https://orange-bird.agency/hubfs/anchor-point%201%20(1)-1.svg) #### Regulatory Compliance Implementation of privacy tools ensured compliance with evolving data protection laws. ![Group-2](https://orange-bird.agency/hubfs/Group-2.svg) #### Scalable Digital Infrastructure A robust system positioned AQUABATTERY for sustained digital growth and future marketing initiatives. ## Conclusion Through strategic website development, CRM implementation and compliance management, Orange Bird empowered AQUABATTERY with a digital foundation that supports its mission to drive renewable energy adoption. ***By turning data into insights and insights into growth, Orange Bird helps cleantech companies like AQUABATTERY maximise their market impact and accelerate the transition to a sustainable energy future.*** #### [![Bird icon in CTA](https://orange-bird.agency/hubfs/raw_assets/public/OrangeBirdTheme/img/bird.svg) Let Orange Bird’s expert marketers give wings to your climate solution](https://orange-bird.agency/contact/) Clean Energy HubSpot Solutions Web Development ## Explore What's Possible If you’re working to scale the impact of your climate or nature solution, we’d love to support you. 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