on Wednesday May 1, 2024
What is Cleantech Marketing?
‘Cleantech’ is a term we often hear, but what does it really mean and how can cleantech companies achieve their commercial and environmental goals? Here, we take a closer look at how green tech companies can succeed with specialist cleantech marketing services.
Orange Bird delivers outstanding cleantech marketing results, read on!
What is Cleantech?
Clean technology, or cleantech, is a broad term that refers to businesses, organisations and innovations that restore or enhance the environment via technology. Cleantech innovations may focus on reducing negative environmental impacts of human activities e.g. reducing industrial emissions of greenhouse gasses or solutions which help to restore ecosystems and create a sustainable future.
Sometimes used interchangeably with ‘green technology’ or ‘greentech’, the cleantech industry consists of a wide range of companies and specialist sectors, including:
Climate Tech
Climate Tech is an exciting area of the cleantech industry that’s focused on developing innovative solutions to mitigate the impact of climate change. As a result, the climate tech industry is helping to safeguard the environment, protect the planet and achieve a net-zero future.
With in-house knowledge and experience of climate tech marketing and PR, we’re adept at helping climate-focused brands achieve their marketing and climate goals.
Clean Energy
Clean energy companies specialise in making renewable power accessible and usable. As we phase out fossil fuels and transition to a cleaner, greener future, clean energy is a critical component of the sustainable movement. Bringing solar, wind, tidal, biofuels and waste heat recovery (WHR) to the forefront, clean energy companies deliver carbon-free and low-carbon energy worldwide.
Orange Bird’s knowledge of clean energy PR and renewable energy marketing makes us a leading clean energy marketing agency. Want to know how we can support your clean energy company? Find out now!
Circular Economy
The concept of a circular economy eradicates waste, minimises the consumption of finite resources and promotes the reuse of materials in multiple forms. As such, circular businesses are providing consumers and companies with sustainable products and services that benefit the environment and society as a whole.
A circular approach can help to reduce pollution, prevent biodiversity loss and mitigate the impact of climate change. Our extensive experience in circular economy marketing enables us to deliver effective and ground-breaking circular marketing campaigns that put circular brands on the map.
AgTech
Agriculture Tech, or AgTech, is an emerging industry that’s transforming farming and food production. Moving away from traditional agricultural methods that use vast amounts of land, water and chemicals, AgTech is creating new solutions that increase food stability, shorten supply chains, reduce water consumption and drastically reduce land usage.
From indoor vertical farms and rooftop growing areas to automated planting and AI-powered drones, the AgTech industry is full of exciting developments and we’re at the forefront. Delivering AgTech marketing campaigns as part of our work as a cleantech marketing agency, Orange Bird works closely with leading AgTech development companies to deliver effective and efficient marketing success.
What are Examples of Clean Technology?
Cleantech solutions are being used across all sectors and industries. Common cleantech examples include:
-
Electric cars
-
Smart lighting
-
Carbon-free electricity
-
Carbon capture and storage systems (CCS)
-
Solar power
-
Tidal energy
-
Biofuels
What are Examples of Cleantech Companies?
A cleantech company is a business that creates, develops and/or sells technological products or services designed to benefit the environment. As the cleantech sector grows, an increasing number of cleantech start-ups are being launched and a greater number of firms are actively pursuing cleantech opportunities.
If you’re looking for examples of leading cleantech companies, take a look at some of our cleantech client case studies now:
What is Cleantech Marketing?
The cleantech industry has grown in recent years, with a number of talented entrepreneurs and companies combining commercial ambition with the desire to save our planet. As the cleantech sector has evolved, specialist B2B services, like cleantech marketing and cleantech PR, have developed to provide cleantech companies with the professional expertise they need to succeed.
At Orange Bird, our prowess as a cleantech marketing agency enables us to provide sector-specific advice and assistance to cleantech companies. With a talented and diverse in-house team of cleantech marketing consultants, we offer a wide range of specialist services, including:
-
Cleantech Marketing Strategy Development
-
Cleantech SEO
-
Cleantech Content Marketing
-
Cleantech Advertising and Lead Generation
-
Cleantech Social Media Marketing
-
Cleantech Media and PR Services
-
Cleantech Analyst Relations
-
Cleantech Events and Awards
To learn more about cleantech marketing opportunities, take a look at our services page or get in touch with our team now!
Do You Need a Cleantech Marketing Agency?
So, why do cleantech companies benefit from working with specialist cleantech marketing agencies?
First and foremost, cleantech marketing agencies (like Orange Bird!) understand the industry, its impact and its potential. As the sector evolves and cleantech companies face increasing competition, a dedicated cleantech marketing agency can provide the expertise a cleantech company needs to:
-
Understand its target audience
-
Increase brand awareness
-
Generate revenue and boost sales
-
Acquire investors
-
Gain industry recognition
-
Maximise its marketing ROI
What Results Can You Achieve with a Cleantech Marketing Agency?
At Orange Bird, we use original and pioneering cleantech strategies to deliver top cleantech marketing campaigns. Whether you’re a cleantech start-up, an established climate tech brand or an expanding green tech firm, we’re on hand to support you in your marketing challenges.
To learn more about the impact we have, take a look at some of our recent achievements:
Working with a Cleantech Marketing Agency
Want to find out how a cleantech marketing agency can take your brand to the next level? Contact our friendly flock today and start flying high with Orange Bird.
FAQS: Cleantech Marketing
The cleantech industry supports the environment via technological innovations and includes a number of sub-sectors, including climate tech, clean energy, circular companies and AgTech.
Green technology is simply another name for cleantech; it refers to technology that promotes sustainability and makes the world a better place.
Valued at $283.9 billion USD in 2020, the cleantech market is predicted to be worth $423.7 billion USD by 2026 (FnF Research, 2021). If we’re to achieve a net-zero future, however, the cleantech industry is expected to grow significantly in upcoming years, reaching a potential value of $1200 billion USD by 2050 (IEA, 2021).
Experienced cleantech marketing consultants can help to develop your brand, identify your target audience(s), implement data-driven cleantech marketing campaigns and generate verifiable results to optimise your ROI. From ad hoc support and one-off campaigns to on-going marketing support and account-based marketing for cleantech companies, Orange Bird provides the specialist cleantech marketing support you need.
Absolutely. Combining industry experience with marketing know-how and a genuine passion for sustainability, Orange Birds are dedicated to achieving optimal results for our clients. Take a look at our client case studies to learn more about our cleantech marketing campaigns and results.